Well. Are you? Now's your chance to prove your marketing nouse, with this Marketing IQ test from Copernicus Marketing Consulting.
Decide whether the 20 statements presented are true or false. For the cop-outs amongst us, there's a don't know option, too. Correct answers get you points, which you'll lose for getting questions wrong. Fun and educational. What more could you ask for?
Finding the time and budget to attend a conference these days is getting more and more difficult. If international terrorism and lurgies don't put you off, then there's a good chance you'll spend plenty of time trying to convince the powers that be they should let you jet off to some exotic location.
A snippet from Meta Group's April study featured in the ever-useful eMarketer Daily, provides confirmation that email usage in the corporate world dominates the volume of communications. 80% of respondents preferred email to phone. Interestingly, the speed and effectiveness of email weren't the key factors. The top three reasons were:
It can be a major test of patience and pocket if you're looking for a wireless hotspot. Even in a teeming metropolis like London there's no guide map, and only persistent online searches reveal the location of the capital's hotspots. Places where you can surf wirefree crop up in the strangest places, for example the BP services on the A4 on the way into London.
Have a heart. According to a recent report from Ferris Research, the average US worked receives 10 spam emails per day, compared to only 5 for their lucky European, Middle Eastern and African (EMEA) counterparts.
Following a previous story about reading email on the toilet, it's been fascinating watching recent stories on The Register.
Paid-for online content is all the rage these days, following hot(ish) on the heels of the FT, The Times and The Independent have both launched sections which you'll have to cough up to view.
A recent posting to the uk-netmarketing discussion list asked for recommendations for sales management tools.
Following a flood of replies, we've compiled a list of the tools mention, which gives a pretty comprehensive look at the different software and ASP solutions available on the market at the moment.
Software Solutions
Yes, that's right, the scourge of your inbox isn't a recent phenomenon. According to recent research by Brad Templeton, DEC have the dubious privilege of being the first company to have sent spam. This also pre-dates the Internet itself to a time when the network of inter-connected computers was the preserver of the academic and defence communities.
The traditional newspaper has always won hands-down in the go-anywhere contest with the web. You can't take the web or emails with you on the train (barring small-screened phones/PDAs or laptops) and taking it with you for some quiet-time in the loo wasn't entirely practical either. My suggestion at an office meeting for ethernet ports in our 'cubicles' wasn't greeted with much enthusiasm.
