Human beings
crave trust. Even with total strangers in the “real world” we assign trust
based on appearance and body language. But how do you build trust online, without
any face-to-face contact? The
following pillars of trust can be employed with great effectiveness.
Appearance
First impressions
matter. We try to put our best foot forward on first dates and job interviews.
The same should be done online.
- Professionalism
of design – Fonts,
colors, and graphical elements must combine into a single visual “look”.
- Sparseness
& neatness – Less is
more. Ruthlessly edit everything on the page until it is pared to its essence.
- Organization
& clarity - Too many
choices of what to do on the page can be paralyzing, forcing your visitors to
spend time trying to figure out what to read first.
