Bex Clarke's blog

With over 180 events in London alone last week and over 15,000 registrations not including the people enjoying all the action on Livestream, it was a serious hit!

Don't forget that eleven other cites were simultaneously taking part in Social Media Week 2012, although London being our amazing city made the most noise on Twitter throughout the week according to Brandwatch with 29% of the global buzz and over 50000+ Tweets, with New York close behind.

Day One

On Monday causing a stir was Twitter, the Butterfly effect and the future of Journalism with Andrew Walker, founder of Tweetminster; Paul Lewis, Special Projects Editor at the Guardian; Anna Doble, Senior Online Producer at Channel4 News; Steve Butterworth, founder of Flumes Media Limited; and Titia Ketelaar, UK correspondent at NRC Handelsblad. Paul Sawers from The Next Web brings you all the highlights.

This blog post about Social@Ogilvy is brought to you by DeadSocial as part of Social Media Week London 2012.  

On Monday I attended Social Media Week's 'Opening Reception' hosted by Chinwag. It was a good chance to meet some of the fellow startups who are attending SXSW this year.

The Challenge is on!

Daphne has arrived into a snowy chilly London and Martin is now in warmer climates in Singapore. 

Here's the lowdown on what this is all about:

Can Man Live Alone on Social Media is a daring cross-city social experiment to evaluate whether one intrepid traveller can depend on nothing but the goodwill of locals and the power of social media to survive in a foreign city for one week.  From 9 – 15 February, Daphne (#CanManSG) and Martin (#CanManLondon) will trade cities, power up their social media channels and prepare for the best (or worst).

This year's Social Media Week has its very own mobile app to help keep you on top of all the events and latest news, powered by the lovely team at Nokia. 

Here are the pick of some of our featured events which have just gone live. They are already making waves at this year's Social Media Week London, which is less than two weeks away! They are all hosted at this year's hub, the Design Council. Sign up now to secure your place.

Family Circles: Parents, Children and Marketers, Tuesday 14th February 

Seen through the prism of the family, this session will investigate the dynamics of the socially connected family unit and how marketers engage. Speakers include Jules Kendrick from Mumsnet and former Head of BBC Children's Interactive, Marc Goodchild. 

Inside the Firewall: The Social Business Revolution. Supported by Nokia, Friday 17th February 

How social media trends, disciplines and tactics are being used inside organisations to revolutionise internal communications, collaborative working, customer care, product development and building profitability. Confirmed speakers include, Head of Online at WWF UK, Adrian Cockle and Leading Consultant on Social Business, Euan Semple. 

We're delighted to annouce that since event registration opened last week on the 17th January there have been over five thousand unique attendees register for events globally in the twelve key cities taking part in this year's Social Media Week 2012 which focuses on Empowering Change through Collaboration.

Over two thousand attendees are registered for events in London alone. Which events are you coming to? Keep an eye out on the schedule of events as more are being added every day! 

Thinking of getting really involved in this year's Social Media Week and organising your own special event?

Now is your chance. You don't need to be a large company or an agency or even a professional event organiser. Anyone can submit a event for the week, all you need is our handy guide to event planning and some good ideas. 

Oh my, it's exactly six weeks today until Social Media Week opens. We're getting very excited with all the fab events being registered and will soon be announcing our partners and sponsors. 

Here are two key dates for your diary to make sure you can really get engaged in all the action. 

1. Five weeks left to submit your event, submissions close on the 6th February. Need some help? Here are all the tips you could ever need. 

2. One week until event registration opens! If you want to get ahead sign up now and you can look through the schedule of events and add them to your favourities. Event registration opens on the 17th January. 

We can't wait to see you all, keep an eye out on the blog or follow us on Twitter and Facebook.