Event Highlights to Whet your Social Brow #smwldn
Here are the pick of some of our featured events which have just gone live. They are already making waves at this year's Social Media Week London, which is less than two weeks away! They are all hosted at this year's hub, the Design Council. Sign up now to secure your place.
Family Circles: Parents, Children and Marketers, Tuesday 14th February
Seen through the prism of the family, this session will investigate the dynamics of the socially connected family unit and how marketers engage. Speakers include Jules Kendrick from Mumsnet and former Head of BBC Children's Interactive, Marc Goodchild.
Inside the Firewall: The Social Business Revolution. Supported by Nokia, Friday 17th February
How social media trends, disciplines and tactics are being used inside organisations to revolutionise internal communications, collaborative working, customer care, product development and building profitability. Confirmed speakers include, Head of Online at WWF UK, Adrian Cockle and Leading Consultant on Social Business, Euan Semple.
The Psychology of Online Influence, Thursday 16th February
Commercial indexes of influence such as Peer Index, Klout, KRED are surging in popularity as big data and algorithms are put to work providing predictive analysis and business insight. At the intersection of the worlds of psychology and marketing, a new discipline is emerging that analyses behaviour and provides actionable insight for forward-looking marketers. This session brings together leading experts in the field to share their insight. Chaired by the co-founder of SocialOptic, Benjamin Ellis.
Social Media: Teenage of the Species, Supported by Nokia, Wednesday 15th February
In a very literal sense teenagers are different, aside from hormones their pre-frontal lobes are still forming. Studies indicate that social may actually be altering the physical make-up of the brain. What impact is this having on behaviour? On relationships? And what impact will this have on brands, their marketers and the relationship with the generation of social media natives? Confirmed speakers include, MD of Family Kids and Youth, Barbie Clarke and CEO of Sulake, Paul Lafontaine.
The Future of Sharing, Supported by Nokia, Thursday 16th February
It has been well documented that online sharing has been exploding (Facebook making up 52.1% of sharing on the web in 2011, Tumblr and Twitter growing their volume of shares by 1299% and 576% respectively), but what has been harder to predict is what the future holds for sharing, and how that will impact consumers and brands alike. As social platforms evolve, and products are developed to be inherently social, questions abound about whether we will all embrace a world of ubiquitous sharing, or come to reject added noise and clutter.
Confirmed speakers include Trevor Johnson, Head of Market Development from Facebook, Global Community Editor Mark Jones from Reuters and Michael McClary from Microsoft UK.
Me! Me! Me! The Battle for Attention: Brands, Publishers and Social Networks, Wednesday 15th February
Facebook appears to dominate the battle for everyone’s online attention. As the world shifts mobile, this looks set to increase. Google+ is pulling together the mammoth reach of the big G’s vast services. The rules have changed since the walled gardens of AOL and Compuserve fell back in the 1990s. Or have they? Content owners, publishers and brands have a quandry: how to gain attention, stay on budget without ceding all control?
Speakers so far include Conversation Manager at Bettys & Taylors of Harrogate (Yorkshire Tea), Dom Dwight.
Don't forget to sign up, see you there!
Photo cc (Smithsonian Institution)
