Danielle Dalkie's blog

Social networks existed long before Facebook and Twitter. Originally it was just as the organic ties between organisations or individuals; today it’s the same structure, the same dynamics but super-charged by virtue of the digital technology now available!

What Messrs. Zuckerberg & Co. brought to the party are the tools, metrics and case studies necessary to understand how social leaders influence each other within these social and professional networks, and how these relationships can be used to disrupt conventional attitudes and behaviour.

Social Media is more than just "LIKES" - for companies in particular it should be an online encounter where they can have valuable conversations with their customers.  Social media can be such a valuable tool for business both big and small, for customer interaction and acquiring new customers as well.

I believe that companies can enjoy real benefits of social media without splashing their increasingly limited cash on relatively expensive ads such as those sold by Facebook as part of its much-touted advertising service.  And whilst you might not get 3000 new "followers" in a month, you can still strengthen your brand’s profile among the people who actually matter: new and existing customers.

So Google and Facebook really seem to be going head to head.  Google does not send people to Facebook and vice versa.

I am sure we remember that back in May, Facebook was discovered to be guilty of hiring a PR firm principally to tar Google’s reputation in regards to their privacy policies.  However, Facebook themselves really aren't any better!  They have been caught red-handed using personal data in inappropriate ways.  All you need to do is read their Terms to find out how blasé they are with some of our most personal information. 

Here are some of the more interesting ones I found –

I am not sure if it is because I am a ‘geek’ or just because I am lazy, but I love gadgets that make my life easier, faster, and BETTER – gadgets, which 6 months ago, I didn’t even know I needed!  But there’s one I just cannot get on board with ...electronic reading devices.

I will never buy one!

I have lived in 3 countries in as many years and have very few possessions that I haul around with me; honestly nothing of value.

The one thing I do take with me everywhere is my books (even when I am limited to only 20kg of luggage). Backpacking around Europe with the complete works of Jane Austen and Crime and Punishment would not have been the same if I merely had a Kindle.

Funnily enough, I was reading the Metro this morning on my way to work and I came across a very interesting article.

Sir Tim Berners-Lee, creator of the web, has gone on record saying that Facebook, other social networking sites and large corporations are threatening the freedom of the internet.

Waspit has just spent the last week in New York for the Digital Mission with Chinwag and UK Trade and Investment (UKTI).

It was one of the busiest weeks I have had, running up and down town for meetings, participating in the Ad:Tech event with over 260 US companies, functions every night and 12 hour days!