Russell Zack's blog

Conferencing has changed. Gone are the days when prospects and customers were willing to travel significant distances. That's why, last December, Kaltura ran its first Virtual Summit, dedicated to online video in education, learning, and training.

The results exceeded our expectations so we have scheduled two further summits in June. It's also helped us identify the reasons why you should consider running your own Virtual Conference.

Using video to boost your online presence isn’t new, but making it work across devices is a challenge for even the most committed of digital marketers.

Video marketing is often the most likely to be shared, so knowing the basics of video solutions is key.

Here are my tips to utilise its value in a marketing campaign.