Andy Hinder's blog

If your email marketing strategy doesn’t factor in mobile devices and your emails aren't mobile ready then your marketing communications are missing a fundamental trick.

Our research shows that 36% of all consumers are already reading marketing emails on a mobile device - and this rises to over half (55%) for 18-34 year olds. The way your emails look - and the volume and type of content within them - needs to evolve so that the content is as engaging on a mobile device as it is on a laptop or desktop computer. Finding the middle ground between both types of devices (the "D-Spot") is paramount - particularly with the rise of m-commerce.