Chinwag Insight: Psychology of Online Influence
What's it all About?
In a sea of data and analytics the challenge is to find understanding. Following on from the psychology session during Social Media Week London is an expanded journey into the world of psychology and online influence.
This half-day conference takes place on Thursday 3rd May 2012 in central London featuring the leading thinkers in the space including Nathalie Nahai, winner of Social Media Week London's Speaker of the Week award.
- Conference Tickets:
£149* (Early Bird) SOLD OUT
£199* (Standard)
includes half day conference (3rd May), notes, refreshments & networking drinks
Conference Programme
- Session One: Personality, Behaviour & Emotion
featuring Nathalie Nahai (The Web Psychologist), William Higham (The Next Big Thing), Martin Talks (Draftfcb), Dr Barbie Clarke (Family Kids & Youth), Dr David Stillwell & Dr Stephen Haggard (Cambridge Personality Research) - Session Two: Influence & Decision-Making in Practice
featuring Dr Stuart Battersby & Dr Matthew Purver (Chatterbox Analytics), Jonny Bentwood (Edelman), Elizabeth Kessick (JustGiving), Craig Sullivan (Belron®), chaired by Benjamin Ellis (SocialOptic)
The conference includes refreshments and a beverage or two, to oil the wheels of the post-conference networking.
The Psychology of Online Influence will explore:
- Personality
How can psychometrics and other techniques help us understand audience? - Influence
Who influences who? And how? What are the real drivers and how to scale. - Decision Making and Persuasion
Why do we click? What drives actions? Tackling decision fatigue. - Behaviour
How does psychology help us predict and learn from past activity? - Intent & Aspiration & Inhibitors
Delving into the psyche to help learn what motivates and what inhibits.
// Check out the full programme and speakers
Book Your Ticket
Group bookings (3 or more from the same company) are available. Payment methods include: all major credit cards, Google Checkout, Paypal. For credit terms, please l [dot] macready
chinwag [dot] com (contact us).
All bookings are subject to our event terms & conditions and cancellation policy.
Conference Speakers
Hear from the industry's leading thinkers and practitioners:
More Info
Big data provides ginormous quantities of information about user behaviour, analysing but interpreting this avalanche of information provides plenty of challenges for marketers. This event brings together the worlds of psychology, behavioural economics and statistical analysis to provide actionable insight.
Whilst ROI remains top of the agenda, raw analysis of the numbers only provides a top-line insight. The cream from this proverbial vat of data, is how people behave both individually, as a group and the dynamics of influence within these fluctuating groups.
Building on the debate from the first event, this half-day conference provides a chance to delve into the area in more detail with an exciting line-up of experts from both academic and marketing worlds, bringing together theory and practice with plenty of time to quiz the speakers.
Further event information including speakers, programme and timings will be announced next week. To keep up-to-date sign-up for the free Chinwag newsletter and follow @Chinwag on Twitter.
Video
In the meantime, why not check out a taster of what's in store by watching the video from this year's Social Media Week London session.
In Good Company
Check out who's come along to the previous Psychology of Online Influence session...
|
Ketchum Pleon King's College London Kingston University LBi M&G Investments Macmillan Cancer Support Manning Gottlieb OMD Mediacom Microsoft Mind Ogilvy & Mather Pan Macmillan |
PHD Red Bee Media Scholastic Children's Books Sky Syzygy LONDON Vitrue Walker Media Wunderman University of Leeds University of Roehampton University of Westminster |
When / Where
Date: Thursday, 3rd May 2012
Time: 1.30pm - 6.00pm including refreshments & networking drinkies
Location: Design Council, 34 Bow Street, London WC2E 7DL
Audience: Senior Marketers from Brands, Retailers, Publishers & Agencies, Analysts, Psychologists
Questions? Questions!
Queries, comments, suggestions? Anything we can help with, feel free to l [dot] macreadychinwag [dot] com (drop us an email) or call +44 (0)20 7183 2923.
* price excludes VAT and booking fee
Pic (cc) nerdabout.
Chinwag on Twitter
Speakers
Nathalie Nahai
The Web Psychologist
Pioneering the new field of Web Psychology, Nathalie studies the effects of (and interactions between) our digital environment and our social and cognitive processes. She is currently writing a book on the Secrets of Online Influence for Pearson.
Craig Sullivan
Group eBusiness Manager, Belron
Craig has been blending usability, customer insight, analytics, multi-variate testing, emotion, psychology and optimisation techniques for 11 years. He has built teams, run projects or used conversion voodoo on the likes of John Lewis, LOVEFiLM, Ocado, Waitrose and Zoopla.
Jonny Bentwood
Head of Analyst Relations and Strategy, Edelman
Jonny created TweetLevel, BlogLevel and the Social Media Index and is the author of a white paper focussing on the psychology of online influence. His work has featured on CNN, Sky News, the BBC, Reuters, the Guardian, Mashable, AdAge, The Next Web and ReadWriteWeb.
William Higham
Trends Forecaster and CEO, The Next Big Thing
Author of popular guide to trend forecasting 'The Next Big Thing' (Kogan Page, 2010), William is one of Britain’s leading consumer trend authorities, an expert in innovation strategy and a predictor of consumer change.
Benjamin Ellis
Co-Founder, SocialOptic
Benjamin is a social technologist and serial entrepreneur, involved in the online world since the mid 1980s. He has worked with Cisco Systems, Juniper Networks in Silicon Valley, and on projects with Microsoft, IBM and Motorola.
Cambridge Personality Research
Cambridge Personality Research is a spin-out business of the Psychometrics Centre of Cambridge University, which has a research-based model to predict the personality of any Facebook user. The company has worked on Facebook ad campaigns to create targeting segments based on psychological categories.
Martin Talks
President, Digital, Draftfcb
A serial enterpreneur who recently sold his agency Blue Barracuda to Draftfcb, Martin is now Global Digital Lead for the Draftfcb Group of companies and has launched a new digital agency in Dubai. He curates a website on the increasing merger between Man and Machine.
Elizabeth Kessick
Head of Insight, JustGiving
Elizabeth helped transform JustGiving from a tiny start-up in 2001 into becoming the world's largest online fundraising community. As Head of Insight she’s responsible for understanding the behaviour and needs of JustGiving’s 13 million + users.
Stuart Battersby & Matt Purver
Co-Founders, Chatterbox
Chatterbox is a Conversation Platform that helps brands streamline their social media engagement. Stuart holds a PhD in Human Interaction and a background in Computer Science. Matt has 20 years experience of research and development in commercial and academic areas.
Dr Barbie Clarke
Founder and Managing Director, Family Kids and Youth
Barbie is an international youth researcher and a BACP trained child psychotherapist who was formerly Director of the Family division of GfK NOP. Currently Family Kids and Youth is working on several studies that are looking at children’s interaction with social media.