Chinwag Insight: Facebook Marketing

Conference Speakers

John Lamphiere - Facebook
ISO Sales Manager EMEA
John Lamphiere, has been in Online advertising for 7 years, launching revenue/sales model efforts for 118.com, as EMEA Sales Manager for Yahoo and in 2009, Sales Manager EMEA Mid Market Sales for Facebook.

Kerry Bridge - Dell
Social Media Manager, Global MB
Kerry leads Dell’s approach to using social media in marketing campaigns globally for the Medium Business team, advising on social media best practice. Kerry also contributes to Dell’s corporate blog Direct2Dell, @Dell and Facebook, Slideshare, YouTube and Flickr channels.

Adriana Conte - Visit Britain
Social Media Programme Manager
Adriana is VisitBritain’s first ever Social Media Programme Manager. She helped launch VisitBritain’s Top 50 UK Places activity on Facebook and has overseen the growth of the fan base to now over 500k fans and the 11th most popular UK brand in just 10 months.

Jonathan Beeston - Efficient Frontier
Global Marketing Director
Jon is Global Marketing Director having spent 7 years prior to joining Efficient Frontier with various positions within WPP, before becoming Head of Search at MindShare London. He joined Efficient Frontier as Client Services Director for Europe leading account management teams in London, Paris and Hamburg.

Monica Shaw - Market Sentinel
Marketing Strategist
Monica helps Market Sentinel research and develop tools for measuring the web. With a background in maths, stats and scientific research, tied with a penchant for writing and communication, Monica has provided data-driven insights and strategic advice to companies such as Cadbury, Carphone Warehouse and Volkswagen.

Mat Morrison - Starcom MediaVest
Head of Social Media
Mat spends most of his time planning Facebook-based marketing. His career spans 20 years in top-tier agencies ranging from AKQA to Tribal DDB and Porter Novelli. He helped launch the first website for No. 10 and founded social media agency RMM whose clients included the Queen.

Benjamin Ellis - SocialOptic
Company Director, Tech Investor, Lecturer
Benjamin is a social technologist and serial entrepreneur, involved in the online world since the mid 1980s. He has worked with Cisco Systems, Juniper Networks in Silicon Valley, and on projects with Microsoft, IBM and Motorola.

Joshua March - Conversocial
Co-founder & CEO
Joshua March is the co-founder and CEO of Conversocial, a SaaS company providing integrated Social CRM and marketing software for Facebook and Twitter for customers such as Groupon, Net-A-Porter and Odeon.

Roo Reynolds - W+K London
Head of Emerging Platforms
Roo helps W+K deliver integrated campaigns for its clients, making effective use of social media. Previously he was the portfolio executive for social media at BBC Vision, developing the BBC’s strategy in the intersection between social media and TV.

Robin Grant - We Are Social
Managing Director
Robin is a 15 year, veteran of digital marketing co-founding We Are Social in 2008, a new kind of agency that combines social media with digital, PR and marketing skills, with offices in London, Paris, Milan, Munich, Sydney & São Paulo and a multitude of awards, working with clients including Heinz, Smirnoff, HP, Unilever, Kleenex, PayPal and Hotels.com.

Adam Gee - Channel 4
Multiplatform Commissioning Editor (Factual) 
Adam is one of the most experienced multiplatform interactive commissioners in UK broadcasting. Recent projects include Big Fish Fight, One Born Every Minute and Jamie's Dream School. Adam's won over 70 awards for his productions including three BAFTAs. 

Lucca Benini - Buddy Media
European Managing Director
Luca's 12 years of digital media experience include 9 with a European focus. Prior to joining Buddy Media, Luca was global digital measurement firm comScore's 3rd employee in Europe and instrumental to the development of the company. He managed clients ranging from all major agencies and brands to top publishers and advertising networks.

Kwai Chi - Total Media
Head of Social Media
Kwai heads up the social media team at Total Media. He is a thought leader in the social space and boasts over 2 million views on his YouTube account. Kwai’s influence spans Ford, MacMillan, Maxinutrition, Nokia, P&G and Total Greek Yoghurt.

Benn Achilleas - Neoco
Co-founder and Director
Benn is an established strategic (social) marketer who focuses on ROI delivered through better customer engagement and ethics. This is practiced at Neoco - the Social CRM agency that he co-founded. Benn is also a co-founder of WOMMA UK - the association driving ethics and standards in Word of Mouth Marketing.

Thomas Messett - 1000heads
Senior Manager: Social Presence Team
Cutting his teeth in the social monitoring industry with Radian6, Thomas managed the integration of their platform with major brands like Scottish Power, Centre Parks and Dyson. Since then, he's worked at 1000heads managing varied communities and social presences for clients including: Nokia, Comic Relief, Lexus and Mars. 

Kathryn Corrick
Digital Communications Consultant
Kathryn's decade of digital media experience spans McCann Erickson, Digital Britain, New Statesman magazine and the Online News Association. As well as being an independent communications consultant Kathryn is Journalist in Residence at Kingston University. 

Stephen Haggard - mypersonality
Business Director
Stephen is a Director of Cambridge Personality Research, a spin-out business of the Psychometrics Centre of Cambridge University, which has a research-based model to predict the personality of any Facebook user. The company has worked on Facebook ad campaigns to create targeting segments based on psychological categories.

Ross Breadmore - Nixon McInnes
Consultant
Ross leads Nixon McInnes' their with Barclaycard and Nectar amongst other large corporate clients for the past five years and enjoys the common challenge of building relationships between individuals and the large, complex entities that serve them.

John Tawadros - BLiNQ Media
President and CEO
John Tawadros oversees operations and business strategy for BLiNQ Media. Previously, John served as iProspect’s COO, preceded by other roles over the course of ten years through the company’s dramatic growth from a basement start-up, including helping to oversee iProspect’s 2004 acquisition for $50MM.

Jas Dhaliwal - AVG
Head of Communities
A geek marketer and blogger, Jas leads AVG's community building efforts on AVG’s Facebook page, fb.com/avgfree, Twitter @avgfree and curates content on AVG's official YouTube and Flickr pages. He also drives social marketing campaigns globally.

Michael Nutley
Interactive Media Consultant
Michael Nutley has worked in interactive media for 11 years, as editor and then editor-in-chief of New Media Age, the UK's leading publication for digital business. He became an independent consultant and writer earlier this year.

James Mayes - Brave New Talent
Head of Client Solutions
James Mayes has been in recruitment for 15 years. The last 3 focussed on the changing digital landscape and its implications for recruiting organisations. James love the start-up culture and recently joined Lucian’s BraveNewTalent team, where he is involved in Sales, Client Education and Product Development.

Sean Singleton - Skive
Group Managing Partner & Co-Founder
As well as being one of the co-founders of the agency, Sean has been the MD for the last 10 years. Recently he was made Group Managing Partner of Skive and its sister agency Soup. Previously Sean was a magazine publisher at IPC magazines where he looked after football, rugby and golf magazines.

Dan Heale - Digital Outlook
Head of Marketing
Dan heads up Digital Outlook's marketing business. He has spent the past two and a half years as Head of Marketing at Vue Entertainment where, he developed their social media strategy. Previously, he worked for Camelot Group, Travelodge, Trinity Mirror and ITV.

Joanne Jacobs
Social Media Expert Consultant
Joanne Jacobs is a social media consultant and COO of arts performance site, Hibrow. She was co-editor of the book, Uses of Blogs, published in 2006, and she is currently preparing her next book on other social networking applications and changes in business as a result of collaborative communication.

Mark Stephens - Finers Stephens Innocent LLP
Senior Partner
Specialising in International, Appellate and Complex litigation, Constitutional, Human Rights, IP, Media & Regulatory work, defamation, privacy, media, art and cultural property, data protection and freedom of information and intellectual property, Mark Stephens has undertaken some of the highest profile cases in the country and abroad.

Partners