Digital Mission to NYC '10 - Activities

This is a guide to the activities planned for the companies attending the Digital Mission to New York (1st-5th Nov 2010) to coincide with ad:tech New York.

The mission is intended for digital media/marketing, technology and mobile companies and agencies produced by Chinwag and UK Trade & Investment (UKTI).

Jump to each day's activities:

There's also a Google Calendar (with feed in XML, iCal formats) and a Google Map showing the locations of the week's activities:

Please note: the agenda is regularly updated - timings, dates and events may change.

Sunday, October 31, 2010

Travel to New York

Hudson Hotel New York City09:00-10:00 - Those traveling on the group flight to arrive at London Heathrow and check-in
12:00 - Depart from London Heathrow Airport on Virgin Atlantic flight VS 45
16:05 - Arrive in to New York JFK Airport 
15:45 - Transfer to hotels, some of the group staying at Hudson Hotel

Address:  Hudson Hotel, 356 W 58th St, New York, NY 10019 (map)

Informal Drinks

An informal gathering in Manhattan for a quick drink and catch-up, before heading to bed, tackling the jetlag and getting ready for the week's activities.

Venue: The Three Monkeys, 236 W. 54th St., bet Broadway & 8th Ave. (map)
Time: 19:00 onwards 

Monday, November 1, 2010

Doing Business in the USA Masterclass

09:00 - 14:30 Masterclass session: Doing business in the US

Venue: Winston & Strawn, 200 Park Avenue, New York, 10166-419 (map)

Please remember to bring photo ID, you will need this for access.

09:00 Registration, Breakfast on arrival and Networking

09:20 Introduction and Welcome

A short welcome to the Digital Mission from Chinwag's Founder, Sam Michel, followed by a welcome from UK Trade & Investment VIP and our hosts for the masterclass, Winston & Strawn in New York.

09:30 Understanding the Red Tape

Winston & StrawnThis session tackles the legal practicalities of launching or expanding a business into the US market, including those "red flag" issues that every company needs to know, with experts from Winston & Strawn covering:

  • Setting Up - Where and how to create a U.S. entity, contractual issues and fundraising - speaker: David Sakowitz
  • Staffing Up - Employment policies and practices to keep your business in line with federal and state requirements - speaker: Deborah Jagoda
  • Paying Up - What you need to know about international, federal, state, and local tax issues - speaker: Mitch Moetell
  • Keeping Up - How to protect your intellectual property and manage unique Web 2.0 - speaker: Glynna Christian

There will be ample opportunity for Q&A. The session will be chaired by Danvers Baillieu, Solicitor, Winston & Strawn, London office.

11:00 Refreshments

11:15 Nuts and Bolts: Government & Regional Agency Support

This session will look at the support available from city and regional development agencies and local trade associations, with insight into the market environment. Speakers will include:

Chair: Patricia Young, ICT Vice Consul, UK Trade & Investment, New York

12:00 Nuts and Bolts: The Industry View

Insight from major US companies on the digital industry including their unique insight on how to connect and partner with major corporations. The panel will include:

  • Jamyn Edis, Adjunct Professor of New Media and Marketing - NYU Stern School of Business/Major TV Network
  • Adam Ostrow, Editor In Chief - Mashable
  • Bonin Bough, Global Director of Digital and Social Media - PepsiCo
  • Robert Schukai, Global Head of Mobile - Thomson Reuters
  • Michael Rothman, VP, Business Development - Thrillist.Com
  • Emily Warren, Managing Director - Webby Awards

Chair: Patricia Young, ICT Vice Consul, UK Trade & Investment, New York

12:45 Tales from the Trenches

The insider's view, a reality check from British companies who have successfully expanded their business to the US. Questions to be raised/answered will include:

  • What were the challenges?
  • What worked and what didn't?
  • How does a British firm stand out in the highly competitive New York market?
  • How long did it take to get established?
  • What networking events/ conferences did you attend to raise profile?
  • How long did the process of setting up take?

The panel will include:

13:15 Buffet Lunch and Networking

Informal networking and a chance to ask further questions over a buffet lunch plus a chance to enjoy the incredible views from the Winston & Strawn office in the Met-Life Building.

14:30 Close

14:30 - 18:30 Free time / Meetings / Jetlag Recovery


British Consulate General Reception

Time: 18:00 - 20:00
Venue:  British Consulate, 9th Floor. 845 Third Avenue, New York (map)

This exclusive reception at the British Consulate-General in New York brings together the Digital Mission companies with over 100 specially invited guests by UK Trade & Investment. It provides a great opportunity to make essential connections in an industry and market that thrives on networking and referrals. 

In addition to drinks, canapes and some serious networking, speakers include:

N.B. Attendance is by invite only.

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Tuesday, November 2, 2010

Digital Mission / Reputation Online Communications Professionals Breakfast

Time: 08:30 - 10:30
Venue: British Consulate, 9th Floor. 845 Third Avenue, New York (map)

Reputation OnlineJoin the Digital Mission and Reputation Online for an exclusive breakfast networking event for communications professionals at the British Consulate-General in New York.

This is a unique opportunity to meet the editor and senior staff from Reputation Online - as well as its publisher - along with some of the UK's leading digital media firms taking part in the Digital Mission to New York.

RSVPPlease RSVP for this event as this is a private event, walk-ups will not be admitted.

 

Incubator Space Tour

Time: 15:00 - 17:30
Venue: Various 

This tour will take in some of New York's leading co-working and start-up spaces, providing a chance to visit the facilities and meet some of the city's leading start-ups.

11:00 - 11:40 NYU-Poly at Varick Street
160 Varick Street/10 Hudson Square (12th Floor), New York (map)
Host: Micah Kotch, Director of Operations 

13:30 - 14:30 General Assembly
902 Broadway, New York (map)
Host: Matthew O. Brimer, Co-Founder 

We will have a tour and meet companies based at Hive at 55 prior to the evening's networking event (see below).

 

Company Visit

Time: 15:00 - 16:00
Venue: Ogilvy, 636 11th Ave, New York (map)
Host: James Hebbert, Chief of Staff 

 

UK / NY Digital Start-Up Mixer

Time: 17:00 - 20:00
Venue: Hive at 55, 55 Broad Street, 13F, New York (map)

Hive at 55 and UK Trade & Investment will be co-hosting a mixer event bringing together the best of the New York and the British digital start up community visiting the Big Apple on the Digital Mission to New York. This represents a great opportunity for like minded tech/ media start ups to get together to swap stories and experiences from opposite sides of the pond and foster potential partnerships.

RSVP

The event will be introduced by Bob Schukai, Global Head of Mobile Technology at Thomson Reuters. This event is hosted in partnership with Gary's Guide.

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Wednesday, November 3, 2010

Ad:tech NYC

Time: 10:00 - 18:00
Venue: Javits Convention Center (map)

adtech NYC 2010The ad:tech NYC exhibit hall provides a wealth of opportunity for networking, learning and sharing - spend your days at the sponsored presentations and meeting with vendors, then share stories and ideas with colleagues at the evening events.

Swing by the Digital Mission stand (1858) to pick up brochures featuring all of the companies attending the mission. Conveniently located next to the exhibitor's lounge and the Beer Garden, it's an ideal meeting place. We'll have a Wifi-enabled laptop for demos and UK-version power sockets for the all-important re-charging.

For full details of the speaker programme and exhibitors, see the ad:tech NYC website.

 

Ad:tech NYC Keynotes

09:00 - 10:00 Redefining "Digital" - Putting Technology in its Place and Focusing Success on Your Consumers with Lauren Zalaznick, President, NBC Universal Women and Lifestyle Entertainment Networks, NBC Universal

12:30 - 13:00 Putting Real People Back Into Marketing - A New Discovery in Human Behavior Promises to Change Marketing Thinking with John Furey, Founder, MindTime Project

17:15 - 18:00 Game Changers: NY Tech Companies to Watch & Why to Watch Them with Linda Gridley, President and CEO, Gridley & Company LLC and Santo Politi, Founder & General Partner, Spark Capital

All ad:tech NYC keynotes take place in the Keynote Room at the Javits Convention Center (map)

 

Raising Capital Roundtable

Time: 12:30 - 14:00 (including lunch)
Venue: Deloitte, 3rd Floor, 25 Broadway, New York (map)

The New York VC industry is the third largest in the US. Recent studies show that funding is available for innovative digital software and other ICT businesses. This lunch, exclusively for Digital Mission companies brings together key contacts from the industry to join us for lunch and present on the best ways to pitch to the industry in the Tri-State area. It will also provide an invaluable networking opportunity for the Digital Mission companies.

Venture and corporate finance experts include representatives from:

  • SNR
  • Hatchery
  • American Express
  • Vestlynx
  • Raciti Capital
  • Turner Broadcasting
  • Deloitte
  • SobelMedia LLC

The event is hosted by Deloitte and will be chaired Kevin Buckley, Senior Relationship Manager from the company's TMT Group.

 

Networking event aboard HMS Daring

Time: 18:30 - 20:00
Venue: HMS Daring, Pier 86, adjacent to The Intrepid (map)

HMS DaringA chance to network with some of the New York City's leading businesses on the Royal Navy's latest and most capable warship.

Attendance is strictly by invite only. Due to capacity restrictions, there's only space for one attendee per Digital Mission company.

 

ad:tech NYC's Big Networking Bash

Time: 18:00-19:30
Venue: Special Events Lobby, Javits Convention Center (map)

adtech NYC 2010Join just about everyone at ad:tech NYC - conference and exhibit hall attendees, exhibitors, speakers and press - for the all-inclusive networking event! As day one of the exhibit hall closes, everyone is welcome to relax and enjoy a drink with friends and colleagues before heading out to evening festivities.

 

Other Events

Digital Wednesdays Welcomes Digital Mission
Time: 19:00 - 22:00
Venue: Tanuki Bar, Hotel Gansevoort, 18 9th Ave (nr W 13th Street) (map)

One of NYC's top regular get-togethers for the digital media and fashion industries in NYC. Upon entering, please ask the hostess for your vip bracelet. This bracelet helps others identify you as part of this mixer for friendly, easy, networking. Great Music! Drink & Sushi Specials. RSVP to: maxatdigitalmediaevents [dot] com

 

Direct Agents Drinks After Dark Party
Time: 19:00 - 23:00
Venue: The Salon @ Hudson Terrace, 621 West 46th Street, 2nd Fl (map)

Direct Agents presents ad:tech NY 'Drinks After Dark - The official Hudson Terrace party' on Wednesday November 3 at The Salon @ Hudson Terrace. The party begins at 7pm and includes a full open bar, one of NYC’s hottest DJ’s, and hors 'oeuvres. RSVP here.

 

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Thursday, November 4, 2010

Ad:tech NYC

Time: 10:00 - 16:00
Venue: Javits Convention Center (map)

adtech NYC 2010The ad:tech NYC exhibit hall provides a wealth of opportunity for networking, learning and sharing - spend your days at the sponsored presentations and meeting with vendors, then share stories and ideas with colleagues at the evening events.

Swing by the Digital Mission stand (1858) to pick up brochures featuring all of the companies attending the mission. Conveniently located next to the exhibitor's lounge and the Beer Garden, it's an ideal meeting place. We'll have a Wifi-enabled laptop for demos and UK-version power sockets for the all-important re-charging.

For full details of the speaker programme and exhibitors, see the ad:tech NYC website.

 

Ad:tech NYC Keynotes

09:00 - 10:00 Where Good Ideas Come From: The Patterns of Innovation in a Networked World with Steven Berlin Johnson, Author, Chairman, Co-Founder, Outside.in

16:30 - 17:30 The Mirror Test - Is Your Business Really Breathing? with Jeff Hayzlett, Author, Thought Leader, & Cowboy

All ad:tech NYC keynotes take place in the Keynote Room at the Javits Convention Center (map)

 

Pitchoutwater Meetup (Pitching Session to New York’s Funding Community)

Time: 18:30 - 20:00
Venue: Hive at 55, 55 Broad Street, 13F, New York (map)

The next Pitchoutwater Meetup sees 6 foreign firms in web technology / mobile / ecommerce / media present their company and product / service and look for advice / assistance in breaking into the USA.

This event features a combined British / Down Under Invasion theme with 2 or 3 firms from the UK and one each from Australia and New Zealand To keep order we should probably ban all talk of rugby and cricket. We also have a firm from Denmark to mix things up a bit. Here are the firms:

  • Snapr – www.sna.pr (New Zealand) - Cool new photo centric startup from New Zealand. Rowan Wernham
  • QM Codes – www.qmcodes.com (Australia) - Mobile application company that ties the offline world to the online world. Antony McGregor Dey, CEO
  • Zmags- www.zmags.com (Denmark) - Digital publishing platform focused on retailers, marketers and media firms. Jens Karstoft, CEO
  • Waspit - www.waspit.com (UK) - Instant, secure mobile payments. Richard Steggall, CEO
  • Nuji - www.nuji.com (UK) - Social product discovery. Dean Frankhauser, Co-Founder
  • ShoutEm - www.shoutem.com (UK) - Powering mobile communities. Viktor Marohnic, CEO

We hope to see you there. Please sign up to the Meetup group and RSVP there. The event will be chaired by Feargall Kenny, Glenborn Group LLC.

 

Bonfire Night Cocktails

Time: 18:30 - late
Venue: Arctica, 384 Third Ave between 27th & 28th St (map)

A day early, but hey, a few drinks and a chance to socialise at this shindig organised by the St George's Society of New York. This social event features bonfire drinks specials all night and music from DJ Brit Rich.

We'll RSVP on behalf of the Digital Mission group.

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Friday, November 5, 2010

Time free for meetings, catching up on email, buying gifts for significant others, etc.

Return Travel to London

17:30 - 19:30 - Those traveling on the group flight to arrive at JFK Airport and check-in
20:30 - Depart from JFK Airport on Virgin Atlantic flight VS 46
07:50 (Saturday 2nd Nov) - Arrive in to London Heathrow Airport 

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Digital Mission Google Calendar & Feed

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For more information about the Digital Mission to New York and the list of companies, see:

// Digital Mission to New York 2010
// Digital Mission to New York 2010 Companies