Julian Grainger's blog

Having read Danielle’s "Social Media is more than just "LIKES"" I felt a counterpoint on her view of Facebook advertising was needed. It invoked a strong reaction from me as I believe it ignored the fundamental strengths that Facebook has engineered into their advertising product. I reached out to Danielle and offered a counterpoint which she happily accepted.

So here are ten reasons why Facebook advertising is important. Why you should and need to spend money.