Julia Evans' blog

Founded in 2000 by the Chinese search scientist and entrepreneur Robin Li, Baidu is now China’s most popular search engine, taking a dominant ~80% share of the overall market of mainland China.

Just like Google, high rankings on Baidu is key to tapping the Chinese market. Below we investigate the differences between Baidu and Google, Here's what you need to know and 3 simple steps to improve your Chinese SEO.