John Horsley's blog

Nick Bennett is a man with a number of digital achievements under his belt. Managing partner of STEEL London; NMA top 100 digital agency, a client list boasting a string of high profile brands and blogger for SocialMediaToday; Nick has extensive experience in creative social media strategy.

“It's not as difficult as it seems,” Nick says about this strategy, “...it's about being human.”  He elaborates on this point; “social media is about people; it's not the channels, it's not the next fad.. it's about people and how people behave.”

For a man that lists “making the world a little bit better” among his interests, Will McInnes isn't doing too badly. He's co-founder and MD of social media agency NixonMcInnes, he's a non-exec at Wired Sussex and he's spoken at TEDx Brighton about radicalising business. Only a “little”?

Internationally renowned speaker and CEO of PeopleBrowsr UK, Andrew Grill describes himself as “passionate about marketing.”

He tells me he's been an advocate for using technology to connect people for around thirty years – through the current form of social media, amateur radio and even the original online bulletin board. “We've started to call it social media in the last few years,” he says, “it's really about communication.”

Professionally, Anthony Mayfield runs digital agency Brilliant Noise and is the author of best-selling book Me and My Web Shadow. Personally, as I find out, he's a man fascinated by the power and scope of what he calls the social media 'phenomenon'.

Nokia is a brand that has never been afraid to hold it's own in the social space. No doubt as a result of this, they have a global audience of over seven million.

Tejal Patel leads social commerce at Nokia. She's passionate about the accountability and ROI of digital, and during her time with the brand she's been working to prove the value of their social efforts.