Colin O'Malley's blog

New Year, fresh start, and for online marketers in the UK, that includes finalising preparations for a market where the ePrivacy Directive is actually enforced.  The Information Commissioner’s Office (ICO) initially granted a 12-month reprieve from enforcement to give us time to ‘get our houses in order,’ but the reprieve will be a distant memory when it expires on May 25^th.  Did I just spoil your day?  The good news is that consensus is beginning to emerge on first steps that you can take, and more importantly, the ICO has not demanded that the market go opt-in.