March 14 Issue, 2002 Vol. II, Issue 8
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CASE STUDY: Crackermatic
24/01/02
Pull The Other One
Introduction
There's a nice little company placard for a marketing agency round here that reads "Contagious Marketing and Design." While 'infectious marketing' would appear to be more fitting, it seems that Disease + Marketing = Good. And that's where viral marketing enters, stage left.
December. 11, 2001 Vol. II, Issue 6
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1) Intro: MarketingSherpa is now MarketingMonitor
2) News: Can the Spam and E-book news
3) Case Study: Lloyds TSB/Freeserve Campaign
4) Info: About the publisher
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INTRO
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Sponsor:
CASE STUDY: Lloyds TSB
11/12/01
Banking on Research
Introduction
Despite taking longer than expected, the concept of banking online is not just something your Scandinavian friends can boast about - nowadays, you can watch your overdraft figure spin like Michael Schumacher's speedometer from the comfort of the UK internet. But a side effect of the recent online banking boom is that there's even more competition than ever with the likes of Egg, Smile and Cahoot providing online-only alternatives to the big brands.
CASE STUDY: Refresh SMS
28/8/01
How An Experiment Became A Successful Business
Introduction
Nrly 1bn msgs snt each mnth. [OK, that's enough SMS-speak, we have whole words to play with here -Ed.] One group in particular have taken to SMS like ducks to water- school children. Nearly 50% of children in the 7-16 year old bracket now own a mobile phone and they each send an average 2.5 messages each day.
August. 28, 2001 Vol. II, Issue 6
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July. 27, 2001 Vol. II, Issue 5
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1) Intro
2) News: Broadsheet content charges
3) Report: Can Publishers Survive The Online Advertising Shake Out?
4) Info: About the publisher
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INTRO
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July. 10, 2001 Vol. II, Issue 3
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1) Intro
2) News: Just for a change... GOOD news stories
3) Case Study: 50+ Websites Run Encyclopaedia Britannica Competition
4) Info: About the publisher
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CASE STUDY: Britannica
10/7/01
Over 50 Sites Run Encyclopaedia Britannica Competition
A New Ad Platform
UK-Netmarketing Weekly Round-up - July 06, 2001
