Effective HTML Email
UK-Netmarketing Weekly Round-up - March 02, 2001
Email marketing is on the rise, partly because of the relatively low cost, partly because there are so many parallels with the well-understood world of off-line direct marketing. Unfortunately, along with the benefits like reduced cost, the technology also brings a few headaches. One of the most major is the decision to use plain text email or email that uses HTML formatting i.e. it looks like a web page.
A New Type of Banner
UK-Netmarketing Weekly Round-up - February 23, 2001
The poor humble banner, much maligned but still the mainstay of the online advertising business. It's days look numbered and despite the inclusion of whizzy multimedia the banner has never seemed less glamorous. So when C|Net introduced an innovative new placement for their Flash banners on their news.com website, it drew some interest from uk-netmarketing members.
Are Users Stupid?
UK-Netmarketing Weekly Round-up - February 16, 2001
In the heat of the moment, usually in the last minutes before a website is ready to go live, some smart Alec will pounce and ask why it's so difficult to use. Usability, essentially the practice of making something user-friendly [I'm paraphrasing a lot before all the experts pile in with length definitions], can help alleviate these problems.
Feb. 13, 2001 Vol. II, Issue 2
Please forward this issue WITHOUT cutting. Thanks!
Writing Press Releases
UK-Netmarketing Weekly Round-up - February 9, 2001
Putting together a well crafted press release can be an arduous task, but if you don't have the budge to hire a PR company or even a freelancer, how do you DIY?
Banner Ads vs. PR
UK-Netmarketing Weekly Round-up - February 2, 2001
On the face of it might be tempting to think that buying banner adverts to promote your website would be easier than a spot of well-placed PR. Trouble is, it's not so easy to target banner ads, measure the results and roll-out a well formed campaign. Once you've gone to all that trouble, would it have just been easier to follow the PR route?
Successful Conversion Rates
UK-Netmarketing Weekly Round-up - January 26, 2001
Working on a new website, or testing a new marketing tactic is always a tad nerve-wracking, especially when you don't have any previous results to compare your campaign against. There are so many factors involved in successfully converting a passing browser into an interested party, a benchmark for a 'successful' site can be a real help in working out whether you're on the right track.
January. 24, 2001 Vol. II, Issue 7
Please forward this issue WITHOUT cutting. Thanks!
Effective Viral Marketing
UK-Netmarketing Weekly Round-up - January 18, 2001
To many it's the online marketing holy grail. An effective marketing campaign that once an initial (carefully planned, naturally) seed has been sewn, spreads like wildfire. They're notoriously difficult to achieve and sometimes happen by accident, but the effects can be enormous. Just ask Claire Swire.
Rising Cost of Customer Acquisition
UK-Netmarketing Weekly Round-up - January 12, 2001
Last year, flush with IPO/venture capital money justifying marketing spend didn't seem like such a difficult task. Nowadays with a very definite squeeze hitting the industry, justifying the budget and measuring the cost of acquiring the 'eyeballs' has leapt up the agenda.
