Spam, spam, spam, spam, spam...
UK-Netmarketing Weekly Round-up - August 11, 2000
Monty Python would be proud. If there's one thing that gets blood boiling it's spam or direct email marketing or even unsolicited commercial email. To promote is divine, to spam is asking for trouble, but it's a fine line to tread. Aren't most marketers fed up with emails titled, "Buy 1 million emails for $50", deluging their own Inbox?
ClickMango past sell by date?
UK-Netmarketing Weekly Round-up - August 4, 2000
PR vs. Advertising in the Dotcom Marketing Mix
UK-Netmarketing Weekly Round-up - July 28, 2000
More than ever, investor's beady eyes are scrutinising what their marketing pounds are buying. Which weapon in the marketing arsenal works best for dotcoms? PR? Advertising?
Just35.com controversy
UK-Netmarketing Weekly Round-up - July 21, 2000
Every so often a topic comes along that gets everyone chatting. Usually it tends to be some retail website hitting the rocks, or a really daft marketing campaign. This time however, it was an advert during Channel 4�s Emillionaire. It wasn�t the advert for Just35.com per se, but some of the policies applied by those behind the site.
To be an Emillionaire
UK-Netmarketing Weekly Round-up - July 14, 2000
You might have though a show giving away £1m investment to a prospective Internet business might have caused some grumbling on UKNM. The launch of Channel 4's Emillionaire show was met with surprising ambivalence, perhaps everyone is too busy working or jaded from the plethora of new media TV shows on our screens.
Top 100 ebusiness list credible?
UK-Netmarketing Weekly Round-up - July 7, 2000
Anti-agency feelings
UK-Netmarketing Weekly Round-up - June 30, 2000
The UK-Netmarketing list subscribers are an eclectic bunch, with a number of traditional and new media agency staff amongst its ranks. So, it's not surprising when the frequently re-visited traditional vs. new media agency crops up. The continual blurring of the lines between the traditional and the new media world and the movement of staff between companies also adds spice.
Students: all work and no play?
UK-Netmarketing Weekly Round-up - June 23, 2000
Despite the recent rollercoaster ride for new media companies, the clamouring for good staff is still deafening. This was clearly demonstrated by the almost frenzied activity of recruitment consultants chasing ex-Boo.com staff in the days after the company�s collapse.
Dotcom ads in the real-world
UK-Netmarketing Weekly Round-up - June 16, 2000
Back in the days when the latest 'cutting edge innovation' was getting pictures in the background on your website, there was much talk of how the web would kill off TV, radio, newspapers and any other form of 'old media'. There is a certain irony now that newspapers, billboards, TV and radio are chokka-block of dotcom ads. Perhaps the Euro 2000 induced rush of subscribers to the TV resulted in the plethora of postings on dotcom advertising this week.
CASE STUDY: Butterkist Popcorn
12/6/00
Butterkist nets 34,000 competition entries and hefty brand exposure through clever contra.
