AOL/Time Warner behemoth to rule the new and old media worlds?
UK-Netmarketing Weekly Round-up - January 14, 2000
Xmas Shopping online: the highs and lows...
UK-Netmarketing Weekly Round-up - January 6, 2000
The last couple of mailing list round-ups in the last century (doesn�t that sound weird?) tended to focus on the problems some of the ecommerce websites were finding before Xmas, with dire prophecies of what might happen in the New Year.
The downside of an e-commerce Xmas: the painful delivery
UK-Netmarketing Weekly Round-up - December 17, 1999
After last week's deluge of posts about the poor customer service of online retailers, stories are reaching traditional media of lost orders and late deliveries. This was capped by Jungle.com's CEO getting short shrift on the BBC's Watchdog programme.
Ecommerce this Xmas: wet dream or nightmare
UK-Netmarketing Weekly Round-up - December 10, 1999
The frenzy of advertising and marketing for ecommerce sites in the run-up to Xmas coupled with a couple of bad personal experiences, got me thinking about the fall-out, "I suspect the New Year is going to be a fairly uncomfortable time for all those companies who advertised like crazy to boost pre-Xmas sales..."
Targeted email a 'smack in the gob'
UK-Netmarketing Weekly Round-up - December 03, 1999
Big bang or little whimper?
UK-Netmarketing Weekly Round-up - November 26, 1999
The recent spate of launches and harsh criticism that these have received from list subscribers, I asked whether it was better for a brand to launch with a massive wave of publicity, or to launch quietly, test their product and grow gradually. C. Locke replied, "There seems to be a cultural divide between the desires of marketing teams and the potential of the technical teams... All of the recent disasters were caused by internal rather than external factors."
Using credit cards online: fraud or fantastic?
UK-Netmarketing Weekly Round-up - November 19, 1999
The use of credit cards online and whether or not they're secure came under the spotlight this week. Prompted by a vote: "Does using your credit card online make you nervous?" - Naaah, it's safe enough (84.8%) Yes, it gives me the willies (15.2%) - a flurry of emails examined how to protect a business from credit card fraud and whether the perception matched the reality.
Is this getting boo-ring yet?
UK-Netmarketing Weekly Round-up - November 12, 1999
The boo.com saga continues, although as time goes on the UK-Netmarketing crowd are finding more and more bizarre things including the following posted by L. Rickler from the code on one of their pages: "// first up insert the evil ad tracking shite, var evilAdTracker=(location.protocol". Perhaps this is their way of making their code as "street" as their merchandise?
Is Miss Boo a Boo Boo?
UK-Netmarketing Weekly Round-up - November 05, 1999
It�s been a long time coming and there�s been plenty of speculation on the list about boo.com�s imminent arrival. The launch and the enormous publicity and PR offensive that followed resulted in a plethora of emails about the highs and lows of the boo experience. Things started off well, with the first posting from T. May exclaiming, "...it does look damn sexy." Unfortunately, subsequent emails weren�t quite so positive.
Long trek to a smile
UK-Netmarketing Weekly Round-up - October 29, 1999
