2007 was the year most agencies and clients really started to think of 1024 pixels and upwards as the primary horizontal screen resolution, rather than 800.
Of course the stats have shown that higher screen resolutions have been growing rapidly over the last few years, but until recently many clients still defaulted to the safety of 800 pixels.
Paying attention to your brand can be easy and invaluable. Many larger brands employ tools or services to monitor offline mentions and communications, but how many are connecting this fully online?
At the most basic level, monitoring references to your product, brand or service can be achieved simply through Google Alerts. There are more advanced solutions that can track the importance of the content, the importance of the poster and the potential influence of a post, but we'll leave that for a later post.
After lots of conversations with candidates and employers using Chinwag Jobs during 2007, it appeared that a dearth of high calibre candidates was causing headaches to many companies across the digital media sector. To get a fuller picture of the situation, the Chinwag Jobs Digital Skills Survey 2007 was undertaken in December 2007 and with over 200 respondents, a clearer view emerged.
Google has been working to increase the frequency of its indexing, so how does this affect your SEO?
We have seen Google indexing blog posts in under two hours over recent weeks which is fantastic news for fresh content like this. However, one of the cornerstones of the natural search algorithim has always been links to the page.
OK, so I thought I'd got some of the major predictions for the year. Deirdre's back in the office for half a day, and wallop, she's got a hole lot more to add to the list. And their corkers:
Ah, the New Year. Dreary weather, snow (although not in Soho), lack of daylight and the tricksy return to work. It's no surprise that it's the hottest time of year for the recruitment business. Chinwag Jobs has seen over 100 new vacancies posted in the last 48 hours alone, and there's no sign of the pace slowing.
The relative peace of these first three days back in the office has given me far too many opportunities to procrastinate on the rather impressive email mountain that's appeared in my inbox over the holidays. In a further, and I'd like to think, rather productive attempt to put off tackling this I cast an email out to the sages of the uk-netmarketing list hunting for 2008 predictions for digital media, either those they'd found online or, if brave enough, any of their own.
Chatting to a recruiter recently I was shocked to hear him say, ‘The problem is we’re interviewing a lot of designers at the moment who don’t think’. I was pretty dumbfounded, as I’ve spent my entire working life believing that is exactly what designers did. However, it did get me thinking more about the way designers in technology work, the way things have changed over the last ten or so years, and the problems that they face.
What am I talking about..? We all work in a fantastic, fast moving industry where people are key to the success & growth of our businesses.It is ultimately their talent and skills along with their enthusiasm, creativity and thirst for knowledge which results in increased revenue & profit.
We've just put out a survey on Chinwag Jobs to guage what's happening in the recruitment sector. It'll be interesting to get feedback on the problems (or perhaps not) of recruiting and retaining digital people over the last year.
