I can already picture a new shelf being added to the awards cabinet at Wieden + Kennedy, following the Old Spice campaign. Let's take in some numbers:
In 48 hours, the team led by Brit, Iain Tait, produced 200 videos and wracked up 6,839,830 YouTube views (at time of writing ~72hrs from launch). The media coverage has been almost universally positive, even daring to engage with the notorious troublemakers at 4chan.
OK, so the title might be over-stating the case just a fraction, but the value of the good old-fashioned display advert is certainly suffering.
A recent comScore study claims that while Facebook and MySpace represent 20% of total US display advertising volume, they only represent 5% of total value. In total, the social networks are depressing average CPMs (cost per thousand impressions).
Social networks are averaging just $0.56 CPM compared to $2.43 average. Take Facebook and friends out of the equation and the CPM rises to $2.99.
The new government certainly has its work cut out for it. Save heaps of money whilst trying not to damage the economy is quite a tightrope. Increasing exports is a crucial way to help pay down the debt and the digital sector is a critical part of this.
Whilst the new administration finds its feet, any insight for business is always useful.
Mark Prisk, the newly-appointed Minister of State for Business and Enterprise joined alumni from Webmission 08, one of the first trade missions to focus on the digital sector, earlier this week.
Fortunately, Manoj Ranaweera from Techcelerate was there with his trusty camera...
When the UK UPA (UK Usability Professionals' Association) listed their careers event on Chinwag's events listings, we asked UK UPA Head of Professional Development, Leslie Fountain, to share her insight.
Our annual June Careers event this year was more than just about which employer had the flashiest displays or cupcakes. Our attendees weren't concerned with how many goody bags they could get, this year we got really serious, enter Speed Dating...
Saw this handy summary of Facebook's profiles, groups, community pages and official pages and the potential opportunity for brands to take advantage.
I'd have poked, but I'm never really sure of the etiquette. Are you? Instead, here's something more useful, the presentation (re-blogged with permission) from the guys at Carve Consulting.
Phew! What an event! I had
intended to live blog through the show, but with all the interesting panel
sessions, excellent networking opportunities and after conference activities
there was simply no time to put anything up during the conference.
The two days’ conference was
an amazing opportunity for networking with senior executives from the Games
industry. I have been to other major industry events all around the world, but
none other has had industry stars attending and networking in such an open way
(perhaps this is due to being held in the Newcastle - the friendliest place in
the world?).
This is certainly an
event to attend next year and with GameHorizon recently announcing that they
are open up their services to all UK companies (not just those based in the
North East) other companies should make a beeline for advanced registration.
I think it’s easy
as an agency in a B2B market to forget about the greater good and the impact
digital can have in truly bringing about positive change.
Having won a
ticket through Chinwag to The Guardian’s Activate Summit 2010, I experienced a
day I would most likely not have otherwise enjoyed, but will certainly not miss
in years to come.
I sat through
each session being reminded of just what an exceptional ‘ecosystem’ (to nick
Julie Meyer’s term) we are all plugged in to with the wonderful world that is
the internet, and saw glimpses of what social media looks like when used to
influence government decisions (Beth Noveck, White House Open Government
Initiative), how aid is administered in Third World outreaches (Ethan
Zuckerman, Global Voices), and even in your local neighbourhood (Steven Clift,
E-Democracy.org).
dConstruct, in its sixth year, is a fixture on every designer's calendar. And what better excuse to immerse yourself in design thinking by the sea-side with some of the top names in the industry?
As the dConstruct team put it,
"dConstruct 2010 brings together leading industry figures to explore the power of design thinking and show how we can all become just a little bit more creative."
We're dead chuffed to have teamed up with organisers, Clearleft, to offer a competition for two tickets to this year's event (1-3rd Sept).
Heck, you can't even but a ticket yet, but the early-bird tranche of tickets will be available from the dConstruct site from 6th July. They'll go quick, so don't hang around.
Entering couldn't be easier, just pop your details in the form below. We'll be making the draw for the lucky winners on Fri, 16th July.
Following the very successful
Thinking Digital event, Newcastle’s Codeworks next conference is
focused on the Games Sector.
The
GameHorizon Conference 29th to 30th June is billed as Europe's leading event for international game
executives. A two-day conference featuring the most creative, entertaining and
inspiring speakers from the games and entertainment industry.
Judging by the number of people coming along to the Partnering for Innovation events, there's lots of interest in collaboration to get a slice of the £18m Collaboration Across Digital Industries competition.
There are a number of challenges in entering a winning bid: meeting the scope of the competition, finding the time (you'll need ~100 hours for a mainstream application) and finding partners to collaborate with.
