The realm of online copywriting has upped its game, gone are the
days of dumping regurgitated written copy onto web pages to fill in the gaps.
Nowadays
it’s all about content in a much broader sense of the word and the candidates
are certainly proving this to be true with up to 73% of our traditional
copywriters, registered in the last year possessing additional digital content
focused skills.
So what does this mean for the traditional copywriter?
There's just a couple of days left to add your support to the Brits who have submitted panels for the massive digital shindig and Digital Mission destination that is South by South West Interactive 2011.
The Panelpicker lists all of the 2,410 submissions to the conference section of the event with audience votes comprising 30% of the decision-making progress, so those votes are crucial.
It's 25 years since the first BIMA Awards and this year's shindig promises to be a bustling affair with over 1,000 digital types getting together on November 25th. We're delighted to be working with BIMA as a media partner on this year's awards.
There's still a chance to enter the awards, the deadline has been extended by a few days to 24th August (next Tue), so you'll need to get your skates on.
There
have been some quite big changes in the way search engines work over the past
6-12 months, mainly due to Google rolling out what they’ve nicknamed the Caffeine update.
All this means that SEOs
now need a lot more coffee so that they can stay awake all night long wondering
how the heck to optimise their clients’ websites.
So what
is this Caffeine? In a nutshell, it is a new web indexing system that means that
the crawling and indexing of web pages now happens in parallel (in the past
these were two separate things). The impact this has is that the current index (and
thus the search results you see) are now far closer to real-time. Gone are the
days of waiting for your latest blog post to get indexed; this has probably
already happened by the time you’ve boiled the kettle.
We didn't take much persuading by the folks who'd been on the Digital Missions that a gathering might be in order to mark the end of the Summer.
We've hooked up with the Digital Mission alumni and Bootlaw regulars to gather, mingle, chat and sup a cold beverage. Let's face it, we don't need much of an excuse and it's a great opportunity to meet interesting people doing interesting things.
Tickets cost £15 (+VAT and booking fee), but there's still a few tickets available at the discounted rate (use code: 'dm' to get a 3rd off), but they're being snapped up quickly. At the time of writing there's already 100 people on the list, so make sure you grab your ticket soon.
Recent news that Twitter has reached 20 billion tweets is a major milestone. However, for brands looking to harness this channel for business, the opportunity for standout will only get harder as the service grows.
Project Canvas, a partnership formed by some of the biggest names in
broadcasting and digital, has recently received its backing from the BBC
trust. The project could change the way in which commercial entities
communicate with consumers and the scope for digital content development
and interactive services could be huge. So how can digital designers
attempt to capitalise on this new venture? And how will it change the
market place?
My annual trek to the North East for Thinking Digital is always a treat. Organised by Herb Kim, recently named #83 in the MediaGuardian Top 100 and his team at Codeworks, the event promises much and delivers.
The event takes place in the futuristic surroundings of Newcastle's re-developed quayside using the photogenic Sage and Baltic venues and features a wide range of speakers from tech-heavy to the unexpected.
The videos from this year's event have just been published on their website. My favourites...
After lots of requests, we've managed to get The deadline for the UKTI mission to the Tokyo Games Show extended until this Friday, the 6th August.
The trip which includes industry briefings and round table sessions with experts from the Japanese games industry including leading games magazine publisher, Enterbrain also features a reception at the British Embassy.
