Hiring companies are moving away from jobs boards and recruitment companies and moving towards social media as their dominant recruiting tool.
Between current economic conditions, the evolution of the internet and dwindling HR budgets, the traditional approach of finding a candidate is becoming increasingly redundant. Are we counting down the days to the demise of the recruitment consultant?
A recent online survey, the Jobvite Social Recruiting Survey 2010 asked 600 participants between May and June if they plan to use social media. 92% of those answered that they were planning on using social media to find future candidates.
They're pretty much ubiquitous already, but do you remember way back when, to April, when Facebook Like buttons were launched? When Zuck hit London in June, the company announced 350,000 sites were using the buttons, with over 1bn impressions served daily.
So the volumes are enormous, but what's the impact for publishers? Facebook's Director of Media Partnerships Justin Osofsky recently released a presentation that shared some juicy tidbits from major publishers (see below for full presentation).
The Difference Engine, a mentoring programme for digital businesses based in the North East of England, has opened its doors for applications. In fact, if you're interested, you'll need to hurry as applications close on Monday.
Do startups actually get to have weekends off? That's for another post! Companies that get through will receive an intensive thirteen week programme with high-profile mentors from both side of the Atlantic proffering their wisdom. Each team gets £5,000 plus £3,200 per founder to keep the wolves from the door during this period.
Twitter has been hitting the marketing trail over the last couple of weeks as the work to entrance the media buying world was kicked off with stints as ad:tech London and the IAB MIXX in New York and the news that promoted tweets are well on the way.
And it looks like there's plenty to crow about as newcomer(ish) Twitter.com has overtaken MySpace.com. According to comScore (and reported by the WSJ), Twitter had nearly 96 million users last month (August), up 76% from last year, whilst MySpace.com dropped 17% to a mere 95 million uniques.
Over the last five Digital Mission trips, it's been a privilege to work with some of the UK's leading digital companies. Getting the chance to spend a week away with people who are taking the scary, but exciting, journey of expanding their business into the US is a great way to really understand what makes entrepreneurs tick.
So, it was rather humbling last week, when we announced the third Digital Mission to New York (deadline's Fri, by the way), to see these tweets from Digital Mission alumni @kierondonoghue, @mr_mcd and @stuartbruce...
GameHorizon, one of the UK's leading conferences tackling the business of games has just published the videos from this year's conference.
Speakers included Peter Molyneux on Monetising Innovation, Michael Acton Smith from Mind Candy explaining how Moshi Monsters reached 20 million users and Charles Cecil from Revolution looking at "The Games Industry v William Hogarth".
This just came across my desk, I know it's very short notice but for those interested in media opportunities there's a corking line-up at anevent taking place tomorrow morning. The organisers have kindly offered free spaces to Chinwag readers who can make it along (RSVP details below).
The event, Working with Independent Digital Publishers: challenges and opportunities for marketers is being held this tomorrow, Friday 24th September, 9.00-12.30 p.m including lunch and a chance to network after the speakers. It's taking place at the IAB’s offices at 14 Macklin Street, London, WC2B 5NF.
Human beings
crave trust. Even with total strangers in the “real world” we assign trust
based on appearance and body language. But how do you build trust online, without
any face-to-face contact? The
following pillars of trust can be employed with great effectiveness.
Appearance
First impressions
matter. We try to put our best foot forward on first dates and job interviews.
The same should be done online.
- Professionalism
of design – Fonts,
colors, and graphical elements must combine into a single visual “look”.
- Sparseness
& neatness – Less is
more. Ruthlessly edit everything on the page until it is pared to its essence.
- Organization
& clarity - Too many
choices of what to do on the page can be paralyzing, forcing your visitors to
spend time trying to figure out what to read first.
