The Smartphone & Tablet Games Summit London (15th November) is a single day conference focused on the emerging smartphone and tablet games space.
We're delighted the organisers have offered one lucky Chinwagger the chance to win a free conference ticket worth £450.00.
Entering the competition could not be easier, simply fill in the form below by Tuesday 6th November and a ticket could be yours.
Global Dawn's event, Personalisation Using Social Data in a World of Noise, took place at the Sport, Entertainment & Culture Hub at Engine on Wednesday 26th.
The event explored why personalisation has become so fundamental to business, and why is “social data” the key to unlocking the promise of one-2-one marketing? It also looked at exactly how to harness social data, pin-pointing exactly what data is important in a haystack of social noise.
Taking place on Wednesday 26th Sept at the Sport, Entertainment & Culture Hub at Engine, DOCO's Through the Eyes of a Child: The Social Media World of 6 - 11 Year Olds took the audience on a journey into the mind's of children and how they see and use social media.
Kids are inherently social and are very active on many social media platforms; therefore they are a hugely important part of the social media landscape. Platforms such as Facebook, Moshi Monsters and Club Penguin are arguably making a significant influence on the development of this first generation of social media users, yet this audience is isn’t often discussed and as such is not properly understood.
This discussion focused on what kids are doing on these networking sites, how and why they are so engaged with each other and the platforms, and looked at the psychology behind these behaviours. The event explored what we can learn from today’s generation and what implications these hold for the future.
I love Twitter. I never shy away from admitting I think it’s the best social media platform around at the moment and will continue to be so. Why? Well it knows it’s place online. It knows that people are only using a handful of sites every day so to be one of those sites you need to have content that brings people back.
Twitter is a great place to find things out but this post is more about the main three things that bug me about the platform.
A list of the top brands that 18-24s love has been revealed by The Beans Group. The results are the output of a month-long research project, The Youth 100. We asked young people to reveal their sentiment towards brands across industries ranging from technology, fashion and entertainment to retail, travel, finance and more.
Over 1,000 18-24s gave their views. We used an online survey to measure sentiment, and followed it up with focus groups.
Successful brands who launch their Facebook Page through an agency will always expect to be guaranteed some 'ownership' of it. It's not uncommon for companies of a certain size to switch agency every few years, simply to embrace a fresh skill-set or on the whim of internal politics. I've been in that position myself and dutifully handed over usernames and passwords for the public entities I controlled to the hungry new whippersnappers.
As someone who acknowledges the value of being "behind the scenes", it would never cross my mind to withhold access to a vehicle I had been paid to build for someone else should they wish to take the wheel from me. Not just for reasons of commercial vanity but more so because you owe it to the users, fans and members of whatever you have created who should never be concerned with conflicts on an administration level.
“Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface.”
Sounds good… but what exactly does this mean for marketers working in the digital space who are being ever more charged with refining and increasing ROI, adding value and making a tangible impact?
Well, as Google puts it in their oh-so-handy video, ‘Google Tag Manager puts you, the marketer, back in control of your digital marketing’. Using tags to help optimise marketing efforts and increase web traffic shouldn’t be neglected, and Google Tag Manager, promises to make this process easier and quicker. For those of us who don’t have code running through our veins, free tools such as this, that simplify the organisation and administration of digital information comes as a welcome solution.
15 hiring companies, 20+ advice mentors, 1000+ job seekers!
Friday 28th September marked the end of the beast that is Social Media Week London with Chinwag's Careers Day supported by JobisJob at The Vinyl Factory Soho. Hundreds of highly qualified students, recent graduates, and experienced professionals came along to speak with a great lineup of companies looking to hire including Nokia, Dow Jones, Imagination, Milkround, Financial Times, News International, Ve Interactive, Tempero, General Assembly, Enternships, 1000heads, PutItOut and more.
Job seekers and careers movers were queuing for CVSurgeries and Portfolio Reviews from industry professionals and we could see a vibration of enthusiasm for all things digital spread throughout the room. Our Chill Out Lounge gave attendees an opportunity to recharge (physically and electronically!), make the suggested amendments to their CV/Portfolio from their advice sessions and network.
The afternoon of Tuesday 25th at the Sport, Culture & Entertainment Hub saw Eventbrite's How Social Media Powered the Pop-Up. From boutiques to burger bars, cinemas to spas - pop-ups are delighting curious Londoners all over the city.
But how do these one-off ventures create lasting buzz? And what makes some pop-ups mythical, and others missable? Most work without the luxury of big brand marketing budgets.
This panel discussion brought in the experts behind the pop-ups, including Andrew Swain (Boxpark), Alice Hodge (Art of Dining), Max Bergius (Art Wednesday), Sam Michel (Chinwag) and Dan Young (Young & Foodish). Check out the livestream below and get in on the pop-up discussion.
The Impact of Mobile on Social, hosted by The Engine Group took place on Tuesday 25th at the Sport, Entertainment & Culture Hub at Engine.
This panel discussion looked at how mobile became the main platform for brands and agencies to engage consumers, with Dan Beasley, Head of Mobile at JAM (@danbeasley1), Ronan Shields, Reporter for New Media Age (@ronan_shields), and John Bartleson, Director of Marketing D2C at Telefonica Digital (djjohnbee). Check out the livestream below for more.
