UK Trade & Investment (UKTI), in partnership with the Consumer Electronics Association (CEA), is launching a unique competition for UK start-ups actively working in the consumer electronics space to attend the world’s largest consumer electronics show - 2013 International CES - in Las Vegas in January 2013 and CES Unveiled LONDON 2012.
UKTI’s competition will give the winning UK start-ups an unmatched opportunity to be part the world’s largest and most prestigious consumer electronics show.
Following the success of our SMWLDN Fashion Day, we're happy to announce two free-to-attend upcoming events, focusing on digital and enterprise in the creative industries of Fashion & Music.
Enterprising Fashion (14 Nov) and Enterprising Music (16 Nov), taking place as part of Global Entrepreneurship Week (18-22 Nov) will bring together experienced entrepreneurs, early startups and individuals thinking about taking the plunge and setting up businesses in the fashion and music industries.
Designed for current and future entrepreneurs, existing startups and established companies looking to innovate, the events will provide insight into how markets and consumers are changing, how business and business models are adapting and where this disruption provides opportunity.
Held on Tuesday 25th by Facebook at the Advertising & Marketing Hub at Facebook, this session was designed to inspire both brands and agencies to engage their customers in highly effective ways on Facebook and covered:
- Creative best practices for reaching and engaging audiences on Facebook
- How to measure success and ROI of your activities
Eric Edge (Head of Marketing Communications, EMEA, Facebook) discussed creative best practices for reaching audiences on Facebook and Alex North (Measurement Partnership Lead, EMEA, Facebook) presented an overview of how to measure the success of your Facebook activities. Check out what they had to say in the livestream below.
The third annual London Social Gaming & Gambling Summit (15th Nov) is a conference focused on the intersection of mobile gaming, immersive worlds, real-life brands, and social networking.
We're delighted the organisers have offered one lucky Chinwagger the chance to win a free conference ticket worth £450.00.
Entering the competition could not be easier, simply fill in the form below by Thursday 8th November and a ticket could be yours.
Making Social work for Your Business, hosted by Oracle, took place on Tuesday 25th Sept at the Advertising & Marketing Hub at Facebook.
The rise of social media has dramatically changed the way people communicate…irrevocably. The explosion of social has been tremendous, as Facebook closes in on one billion consumers and Twitter approaches 200 million, not to mention emerging platforms like Google+, Instagram and Pinterest.
It’s also clear that companies are fast waking up to the power and value of social. Some organisations have already embraced social and are up and running; using it to connect marketing, sales, commerce and customer service together for an enhanced customer experience, through seamless, real-time responsiveness and high-touch engagement. Others are more tentative and questions remain over value, measurement and how to scale social campaigns.
South Korea: the most connected country on the planet. 100Mbps broadband is the norm (N.B. UK government, that is super-fast). The economy is growing at 6.1% and local industry giant Samsung has a combined turnover is larger than Apple, Google & Microsoft combined.
That infrastructure would make any startup’s mouth water. Just imagine the possibilities? Luckily, we don’t have to, Chinwag is delighted to welcome the winners of Google for Entrepreneur’s Global K-Startup program to London. The group are coming to London 5-9th Nov and we’re chuffed to be working with Google to show them the best of the city.
And there's two opportunities to meet, greet, network and find out more about the companies and the digital market in South Korea.
One of the themes that emerged from the recent Social Media Week London was the importance of content as a marketing tool. Whether it's being used to drive traffic, sell stuff, engage users, building brand equity the brand's hopeful quest to create a meme is a challenge for plenty of marketers.
A campaign doesn't have to be pretty to work. Throw in a little social, make it local and you have a winning formula, surely? Maybe this is the carefully planned strategy behind the marketing for comedian Howard Read's latest tour or he's a prodigious songwriter with a penchant for small town Britain.
For each town Howard and his cartoon side-kick, Little Howard, visit, they're creating a song, complete with local facts, history and irritatingly good ear-worms, "I'm a fool for Poole". Songs include: Hymn to Telford, The Daft Half of Bath, All Will Be Revealed in Sheffield and Song for Poole.
Blue Eyes, Blue Suade Shoes or maybe you're just Blue (Da Ba Dee, Da Ba Daa) - it seems this shade is top of the charts in more ways than one.
As the lovely Nathalie Nahai mentioned at her Psychology of Online Persuasion book launch last week, blue is a very popular colour for the web - and that's now been backed up by TemplateMonster.com's new infographic, "Coolness of Blue in Web Design" below, looking at it's influence on genders, cultures and more.
And if you missed out on our latest psychology event, keep your eyes peeled for our 2013 events schedule announcement coming soon!
IC tomorrow, part of the Technology Strategy Board, have launched a Digital Innovation Contest for Music.
There's £150k up for grabs in this contest to encourage digital innovation in the music sector. The contest has six challenges under three themes: rights and monetisation; digital and live music; and linking digital to physical.
