#SMWLDN in Rewind: Facebook Creative Best Practices and Measuring Success
Held on Tuesday 25th by Facebook at the Advertising & Marketing Hub at Facebook, this session was designed to inspire both brands and agencies to engage their customers in highly effective ways on Facebook and covered:
- Creative best practices for reaching and engaging audiences on Facebook
- How to measure success and ROI of your activities
Eric Edge (Head of Marketing Communications, EMEA, Facebook) discussed creative best practices for reaching audiences on Facebook and Alex North (Measurement Partnership Lead, EMEA, Facebook) presented an overview of how to measure the success of your Facebook activities. Check out what they had to say in the livestream below.
Twitter Coverage #SMWFacebook
At FacebookHQ for #SMWfacebook - Facebook is just tell a compelling story to the right audience” twitter.com/LanglandTweets…
— Langland (@LanglandTweets) September 25, 2012
Brands doing Facebook well host conversations, telling stories, just as users do -Eric Edge #smwfacebook twitter.com/JessicaReed09/…
— Jessica Reed (@JessicaReed09) September 25, 2012
40% of time ppl spend on Facebook is on newsfeed. Ppl are 40-150x more likely to consume brand content in newsfeed than page #SMWFACEBOOK
— Jessica Reed (@JessicaReed09) September 25, 2012
#smwfacebook: people spend 40% of their "Facebook" time on the newsfeed.
— connect @ aka (@aka_connect) September 25, 2012
Ask yourself why would they care and why would they share #SMWfacebook
— Langland (@LanglandTweets) September 25, 2012
Posts between 100 - 250 characters get 60% more likes, comments & shares #SMWLDN #SMWFacebook ^ES
— SocialMediaWeek LDN (@smwldn) September 25, 2012
#smwfacebook great insights and advice but every line did have a sprinkle /dollop of FACEBOOK MARKETING
— Caner Daywood (@BowTieBoy_CD) September 25, 2012
Watch the Livestream
Photo (cc) @LanglandTweets
