#SMWLDN in Rewind: The Impact of Mobile on Social Media
The Impact of Mobile on Social, hosted by The Engine Group took place on Tuesday 25th at the Sport, Entertainment & Culture Hub at Engine.
This panel discussion looked at how mobile became the main platform for brands and agencies to engage consumers, with Dan Beasley, Head of Mobile at JAM (@danbeasley1), Ronan Shields, Reporter for New Media Age (@ronan_shields), and John Bartleson, Director of Marketing D2C at Telefonica Digital (djjohnbee). Check out the livestream below for more.
Twitter Coverage #SMWMobileImpact
Is there a business model for mobile other than advertising? E.g. 4sq? #smwmobileimpact #smw12
— Souter Consulting (@souterconsults) September 25, 2012
Contextual or behavioural advertising will only work if there's a value exchange between the consumer & advertiser. #smwldn #smwmobileimpact
— Charlotte Beckett(@londoncharlotte) September 25, 2012
@londoncharlotte interesting article about FB's 'wrong' ad strategy here: sfgate.com/technology/bus… #smwmobileimpact #smwldn
— Adrian Salmon (@adriansalmon) September 25, 2012
"If you have a tablet, you're more likely to spend more time online than any other device according to ofcom" #smwmobileimpact
— Mel Kirk (@MelKirk) September 25, 2012
"There's still a common misconception that its easy to create an app and sit back and make millions." #SMWMOBILEIMPACT
— Engine (@EngineLondon) September 25, 2012
Are we getting more brand friendly in the UK? Subtle brand applications has allowed us Brits to become more accepting #SMWMobileImpact ^MB
— SocialMediaWeek LDN (@smwldn) September 25, 2012
Watch The Livestream
Photo (c) Mel Kirk
