Blogs at Chinwag

The Guardian buys Madeleine McCann


Newspapers competing for audiences are not dissimilar to kids in a sandpit as they jostle for that top search engine ranking. The seach engine is king these days and online content is often written for SEO bots instead of human eyes. In fact this boring headline is written for Google.

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27 August 2008 by Suzanne Morrow

Moving offices...and involving everyone

Creating a great environment to work in may not be viewed as an important factor to engage your talent but its been one of my many priorities over the past year during our office move (in addition to the day job of course). 

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26 August 2008 by Nicky Swain

Flash joins the search party as Adobe embraces SEO


Adobe is creating programs that will make their applications search engine optimised and they’re providing their optimised Adobe Flash Player technology to Google and Yahoo to enhance search engine indexing of the Flash file format (SWF).

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26 August 2008 by Suzanne Morrow

Mobile content business enters the Dragons Den

For those Dragon's Den fans out there, tune into BBC2 at 9pm this Monday 25th August (or later on iPlayer) to see Romi Parmar of the 3G Dating Agency – and a member of Chinwag’s uk-wirelessmarketing email discussion list - pitch his business to the panel of investors.

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22 August 2008 by Suzanne Morrow

Your turn to shine: Channel 4 leads cross-discipline talent search

4Talent are scouring the country for the UK’s most innovative and ground-breaking talent for the 4Talent Awards 2008.

Those entering will be judged by industry insiders who, if you’ve got what it takes, could be your commissioning editors of the future.

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19 August 2008 by Suzanne Morrow

Black Hat marketing: the dark side of search

What are you - white hat or black hat? Grey hat perhaps? Or do you just like to dabble but aren’t that fussed either way..?

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18 August 2008 by Suzanne Morrow

Cussed by Captcha

Spam is still a pervasive issue and judging by a recent debate on the uk-netmarketing email discussion forum highlighted the problem isn't just a plague on inboxes, competition forms, surveys and any other web form is a target.

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18 August 2008 by Sam Michel

Facebook reckoning part 3: horizontal versus vertical

What’s better for advertisers - a blanket social network campaign with a high click-through rate or targeting your campaign to a niche, vertical social network?

Vertical networks are usually organised around a specific interest or theme. They’re usually either fan sites, are age/interest specific or for professional purposes.

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15 August 2008 by Suzanne Morrow

Crunch immunity for digital biz?

personality.jpgThe Digital Pulse for July has just been published, showing an increase of 1.14% increase over June. That’s right, an increase in market confidence. Only small, but it’s there. The Digital Pulse is Chinwag's barometer of confidence across the digital sector.

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14 August 2008 by Sam Michel

"How can I protect my idea?"

So someone asks - "how can I protect my idea?"

Someone else says "put it in an envelope and post it to yourself."

Someone responds that that does nothing and is useless.

What is the reality?

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14 August 2008 by Alex Chapman