When E-commerce And Social Media Collide - #AmazonBasket

It’s late afternoon, your rate of procrastination is at its highest and you’re scrolling through your twitter feed trying to pass the time until 5.30, when you see it. 

That laptop you’ve had your eye on is now on sale. 

Mental note: Get that later. 

But by the time you’ve made your way to the bottom of your feed, you’ve forgotten all about it, it remains forgotten about for weeks, even months and by the time you remember it’s gone back to full price. 

To combat this, Amazon and Twitter have combined forces to create #AmazonBasket. It allows customers to shop via their social media feed, keep tabs on their favourite items and is a lovely little way for retailers to engage with current and prospective consumers. 

#AmazonBasket (or #AmazonCart if you’re in the US), allows Twitter users to save products to their Amazon carts to purchase later. You first need to link your Twitter account to your Amazon one and from then on, anytime you see an Amazon product link in your Twitter feed, all you need to do is reply with “#AmazonBasket” for the item to be immediately added to your Amazon shopping cart. To finalise the purchase, just log into your Amazon account and hey presto, there will be the list of the items you’ve hash-tagged already in your cart. 

The practice of tying ecommerce with social media will not only save consumers’ valuable time but retailers can also use it as a tool to remind users of their product.  

Amazon have also told a source they are open to working with other social networking sites. Watch this space.