Mood Effects Dow: Twitter Lets You Play the Stock Market
Researchers have discovered that tweets can predict the outcome of the stock market, with an accuracy of around 90%.
Johan Bollen, associate professor of informatics at America’s Indiana University discovered the correlation between the Dow Jones Index and the collective mood of the public, via Twitter, 6 days ahead of schedule.
The study analysed more than 9.8 million tweets, from over 2.7 million users, between February and December of 2008.
The researchers picked tweets which described how the user was feeling. These descriptions were then divided into 6 categories of emotion – calm, alert, sure, vital and kind and happy.
OpinionFinder, the online mood-tracking tool, measured whether users felt positive or negative and how sentiment changed over time.
Variations in mood were then measured against the closing stock market values of the Dow Jones Index.
Now, time for me to make my millions via Tweet Deck.
Photo (cc) Marlon E.
1 November 2010 by Suzanne Morrow
Suzanne is a Senior Copywriter at leading UK digital agency Dog Digital. Established in 1996, Dog Digital is one of the most experienced and accomplished teams in the digital arena. Today Dog boast a star-studded
international client portfolio and a trophy cabinet full of awards. They provide bright and innovative digital solutions that work. It's that simple.
Suzanne is a Senior Copywriter at leading UK digital agency Dog Digital. Established in 1996, Dog Digital is one of the most experienced and accomplished teams in the digital arena. Today Dog boast a star-studded international client portfolio and a trophy cabinet full of awards. They provide bright and innovative digital solutions that work. It's that simple.
