Brand Banter Part 2: T-Mobile & AT&T Duking It Out for Customer Love

Following on from the multi-brand Twitter banter-fest we wrote about recently, news reaches us from the other side of the pond of more brand on brand banterage.

When AT&T customer @RamblingRooney tweeted about T-mobile's remarkable new plan that doesn't charge extra for international data, the social media teams swung in to action, culminating in a personal tweet from T-mobile US CEO, John Legere.

Just found out that @tmobile doesn't charge extra for overseas data. What the hell am I still doing with @ATT?

— Jay Rooney (@RamblingRooney) November 26, 2013

@RamblingRooney You know there is an alternative to old-school wireless carriers, right? It’s called @TMobile, the #uncarrier ^ Lisa A

— T-Mobile (@TMobile) November 26, 2013

.@TMobile Trust me, Lisa - the minute my contract is up, I'm switching to you guys. It's a no-brainer. #uncarrier indeed!

— Jay Rooney (@RamblingRooney) November 26, 2013

.@TMobile Trust me, Lisa - the minute my contract is up, I'm switching to you guys. It's a no-brainer. #uncarrier indeed!

— Jay Rooney (@RamblingRooney) November 26, 2013

@RamblingRooney We are looking forward to you joining the T-Mobile family! ^ Lisa A

— T-Mobile (@TMobile) November 26, 2013

@RamblingRooney Resist the urge, Jay. We heard its dark, scary and no one can ever hear you. No one.

— AT&T (@ATT) November 26, 2013

Oh, snap - @ATT and @TMobile are totally duking it out on Twitter over me. This is awesome.

— Jay Rooney (@RamblingRooney) November 26, 2013

@ATT Hmmm... I could be persuaded by a discount on my data plan

— Jay Rooney (@RamblingRooney) November 26, 2013

@ATT Did your kindergarten panel write that for you? @RamblingRooney Global data at no extra charge vs. $$$$$$ #ItsNotComplicated

— T-Mobile (@TMobile) November 26, 2013

@TMobile @ATT @RamblingRooney I take free over having to sell a kidney for my metered data. @JohnLegere is the leader of Unlimited.

— James Reberry (@jamesreb) November 26, 2013

@jamesreb @TMobile @ATT @JohnLegere That escalated quickly!

— Jay Rooney (@RamblingRooney) November 26, 2013

@TMobile @ATT A most compelling argument!

— Jay Rooney (@RamblingRooney) November 26, 2013

@RamblingRooney No gloves out over here, Jay. It's too close to the holidays to be so disgruntled. #HappyCarrier

— AT&T (@ATT) November 26, 2013

@TMobile @ATT @RamblingRooney @RamblingRooney bet @ATT’s CEO isn’t going to join the convo. Come join the #WirelessRevolution! #Uncarrier

— John Legere (@JohnLegere) November 27, 2013

@JohnLegere You definitely caught my attention, good sir. Going to a @tmobile store to inquire tomorrow!

— Jay Rooney (@RamblingRooney) November 27, 2013

Check out the full conversation on Twitter.

Photo (cc) Jason Ippolito on Flickr. Hat tip Herb Kim and Jon Russell at The Next Web.