BAFTA Win For Digital Mission Alumnus Plug-in Media

Congratulations to Dom, Seb and Juliet and the crew at Plug-in Media on their win at last night's Children's BAFTA awards held at London's Park Lane Hilton.

Juliet joined the Digital Mission to LA & San Francisco earlier this year as part of the group of 14 companies showcasing the best of the UK's digital talent. Applications for the South by South West interactive trip are still open.

Hosted by favoured kids presenters, Dick'n'Dom the team picked up the Interactive BAFTA, a hefty golden visage, for Big and Small Online produced with Kindle Entertainment for CBeebies. Check out the post-award interview with the winners.

Coming from the digital sector rather than TV, what struck me, was the number of familiar faces dotted around the room from what might previously have been deemed the 'digital' world. Clearly, the worlds of the Internet, mobile and TV are beginning to converge earlier or at the very start of the creative process.

The reluctance of senior TV execs to see the digital world as anything but a bolt on to existing production processes, didn't seem much in evidence amongst last night's crowd, but it wasn't a scientific (or by the end of the evening, necessarily entirely sober) sample.

Perhaps the heavy use of animation in children's programming and the natural aptitude towards new-fangled Interweb technologies is proving an ideal arena for experimenting at the confluence of the TV and interactive worlds.