Speakers & Programme Highlights Announced for Facebook Marketing Conference 2012

With just less than a month remaining until the return of the Facebook Marketing Conference (18th July, Central London), we've got some exciting announcements about who'll be joining us and what hot topics will be on the agenda.

We'll be getting insight from speaker's who've worked with the likes of Nokia, Microsoft, Visa, Sony, the Guardian, BBC and loads more! See who'll be speaking at the Facebook Marketing Conference below.

If that wasn't enough, our programme will cover a huge variety of topics, including Facebook's timeline & what it means for marketing, social shopping, getting the most out of Facebook Ads & Sponsored Stories, Facebook gaming and more - more info and further Programme Highlights below.

Book your place now and join us for a day of valuable insight, analysis and case studies. Check out our Facebook Marketing Bootcamp (17th July) for hands on training the day before the conference.

Speakers

Joining us on 18th July to share their stories, knowledge and experience with you are:

tom messett

Tom Messett (@tom_messett)
Global Editor in Chief, Social Media Nokia

Formerly of Radian6 and 1000heads, Tom has managed multi-national teams looking after the social media presences of brands such as Comic Relief, Lexus and Mars. Tom currently works to deliver value from social for Nokia across five continents.

Emeric Ernoult

Emeric Ernoult (@eernoult)
Founder of Agorapulse

Ermeric is a serial entrepreneur with a passion for Facebook marketing. He's the co-founder of AgoraPulse, a Facebook marketing platform based in Paris, France and has advised brands such as Microsoft, Playstation, Virgin Megastore and Disneyland Paris on their Facebook marketing initiatives.

Kelvin Newman

Kelvin Newman (@kelvinnewman)
Stategy Director at SiteVisibility

Kelvin is responsible for iTunes most popular Internet Marketing Podcast, downloaded by over a million people. On the show he's collaborated with a number of the world's most respected marketers including Seth Godin and Jakob Nielsen. Kelvin is a regular contributor to State of Search and Econsultancy. At SiteVisibility he works with clients such as Hotels.com, FindaProperty, Gala Bingo and uSwitch to deliver their marketing campaigns along with running the popular BrightonSEO conference.

nils mork-ulnes

Nils Mork-Ulnes (@nilsmu)
Head of Analytics at Beyond

Nils is Head of Analytics at Beyond. He previously ran Next Fifteen's research brand Context Analytics based in San Francisco, now part of Beyond. Nils has more than eighteen years of experience managing research and consulting projects globally for clients such as Cisco, Visa, Sony and Microsoft. Areas of research specialisation include: brand and corporate reputation management, social media marketing and marketing optimisation anaylsis.

martin belam

Martin Belam (@currybet)
Principal Consultant at Emblem

Martin has spent over a decade building successful digital products and user experiences across mobile and desktop for global brands like the Guardian, BBC, Sony and Vodaphone. He helps run London IA, a network for designers, information architects and writers. Martin blogs about user experience, journalism and digital media at currybet.net and for the Guardian.

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Programme Highlights

What does Timeline mean for marketing?

The new Timeline layout on Facebook has been well received, but what does it mean for marketing? Critics say that its ‘beauty’ detracts from its primary function: to maximise interaction with fans. It may be pretty, but does it work? In this session we explore the pros and cons of Timeline for marketing.

Understanding and optimising your Edgerank

Edgerank is the algorithm that dictates which if your fans get to see your latest Facebook updates. It’s a closely guarded secret, but a set of guiding principles for optimising your Edgerank are emerging. What, when and how often should you post? Find out in this fascinating session.

Optimising Facebook Ads and Sponsored Stories

Facebook’s advertising revenue is predicted to rise to $5 billion in 2012 and, according to recent reports, the platform is showing impressive click-thru rates from it’ all-important mobile ads. But how should you target your Facebook Ads? Hear it directly from one of the UK’s leading Facebook advertising experts.

Does anyone really want social shopping?

With close to $1 billion members, Facebook seems the perfect place to set up shop; and, of course, it’s ideal for word-of-mouth referrals. But does it work? In this insightful session we’ll explore the pros and cons of social shopping and analyse how consumers are taking to this new shopping medium.

How to integrate your Facebook marketing campaigns

We’re all told that ‘social’ shouldn’t stand in isolation; it must be integrated with other social, digital and offline marketing activities. But, in practical terms, how should you do this? Using recent case studies, this presentation will set out how to integrate your campaigns to maximise impact and ROI.

How to build interaction, engagement & loyalty using Facebook games

Gaming on Facebook is big business - Zynga alone accounts for 15% of Facebook’s revenues – but social gaming also offers opportunities for brands. Using gaming and gaming mechanics, brands can incentivise fan loyalty and dramatically increase engagement. In this session we’ll how some of the UK’s leading brands have done this.

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Facebook Marketing Bootcamp (Tues 17th, 9am - 5pm)

Join us the day before the Facebook Marketing Conference '12 for this unique training bootcamp that'll cover everything you need to know to maximise your Facebook marketing results. You'll learn from one of the industry's leading social media trainers, Lauren Fisher from Simply Zesty.