Big Names Added to Facebook Marketing Conference; Nokia, Tesco, Chelsea FC, Dr Who & Top Gear

Fancy hearing from leading brands such as Dell, BBC, Nokia, Tesco and Expedia?

Or how about examining some leading case studies, including The Big Fish Fight, Mr Men Sweets, Chelsea Football Club, Doctor Who and Top Gear?

If all of this sounds like something you would be interested in, you need to get yourself a ticket for the Chinwag Insight: Facebook Marketing conference on Thurs 6th Oct.

The conference will be filled with exciting case studies, top presentations from leading firms and market experts as well vendor showcases promoting the newest and exciting products in the social market.

We don't want to give it all away too early, but to whet your appetite, take a peek at what's in store...

What's in a Like?

In this session, we will be examining some leading case studies on strategies to increase engagement and develop community within Facebook including:

We don't want to give it all away too early, but to whet your appetite, take a peek at what's in store.

Keeping it Real-Time 

Expectations have changed, your customers want immediate responses and answers and this is a significant factor when they are choosing a brand to engage with. Being agile is now a requirement whether that's responding to a crisis quickly and effectively or changing your strategy to fit their needs.

Hear from brands that have adapted their approach and effectively managed real–time engagement with their community and customers. Case studies include:

• Benn Achilleas, Director at Neoco will be chatting about their recent work with Chelsea Football Club and creating the Score Predictor

• Tom Messett, Presences Manager for 1000 Heads will tell us about managing Nokia’s many online social presences, including the 4million fans on their global Facebook page during the PR announcement of Nokia and Microsoft's recent tip up

• Roo Reynolds Head of Emerging Platforms at Wieden and Kennedy will talk about their Cravendale 'Cats with Thumbs' campaign as a real world example of advertising and engagement

Marketing 360 

Facebook are usually just one of the channels that brands use in their marketing strategy. Most campaigns use a mixture of platforms and channels to build an effective integrated strategy both off and online. We will look at some of the most innovative cross-channel campaigns, which work across games, mobile and print, generating a higher response rate and effective calls to action. Hear from:

• Kerry Bridge, Global MB Social Media at Dell will discuss what they have learnt during their recent ‘Trade Secrets’ Campaign on Facebook aimed at influencers

• Kwai Chi, Head of Social Media at Total Media who will be talking about their recent ‘Total Greek Yoghurt’ campaign

Facebook Commerce

This is a good one, we'll be joined by Jean-Francois Beaudry who leads the commercial and product development of Social Media, Mobile and Web Properties across BBC Worldwide's global business. He'll be discussing BBC's pay per view service on both the Doctor Who Facebook page and the Top Gear Facebook page.

If all the above has not yet convinced you that you need a ticket to Chinwag Insight: Facebook Marketing, look out for an announcement next week, when we'll be revealing the other half of the conference.

Early-bird ticket prices start from just £299 £199 + VAT and booking fee (save £100 off any ticket using the discount code 'chinwag').

Facebook Marketing Bootcamp

As well as all the conference, why not roll-up your sleeves and get stuck in tothe Facebook Marketing Bootcamp, taking place the day before the conference, Wednesday 5th October.

Become a expert in using Facebook's array of marketing tools with one of the industry's leading social media trainers, Lauren Fisher of Simply Zesty. Book now and save £100.

Photo (cc) Helico