Note that this is a UK/EU perspective and laws do vary across territories.
1. A trade mark is anything that identifies the goods and services of a business or distinguishes them from those of another.
2. A registered trade mark gives statutory protection and an effective monopoly in respect of that mark for the goods or services it is registered for AND for similar marks with the same or similar goods where there is a likelihood of confusion. Well known registered trade marks have additional protection if used by others for different goods or services to those for which they are registered if that use takes unfair advantage of or is detrimental to the repute of the well known registered mark.
The BIMA Awards 2009 have rolled around again, with the presentations taking place on 19th Nov.
The awards celebrate the innovative work of UK digital companies and this year has seen a record number of agencies applying.
The Shortlist has just been announced showcasing some of the UK's brightest digital talent and, the good news, there are still a few precious tickets left.
Categories range from display and interactive advertising, online games, mobile to social media and word of mouth marketing. Those companies lucky enough to be shortlisted are some of the best the UK digital sector has to offer and with the BBC iPlayer in the best website section, T-Mobile's "Life is for Living" in the viral seeding category and the MINI Convertible launch up for an e-mail marketing award they are some of the most memorable campaigns from the last year too.
It's Digital Mission time in the Big Apple and we're delighted to formally announce the 21 companies who'll be joining this year's Digital Mission to NYC.
Thank you to everyone who applied, we really appreciate your time and effort. Don't be downhearted, the applications for the Digital Mission to South by South West interactive open next week.
Congratulations to the companies selected for the Digital Mission to New York:
BandCentral, Bizk.it, Box UK, Can Studios Limited, Cognitive Match,
coull, Digital Clarity, ipadio, Ixaris Systems, KMP Digidata, LAMP
Digital, learn2lingo, Martingale, Mobilized, Open,
ShareMyPlaylists.com, Stylescape, SubHub, The Filter, Type 3 and Wolfstar.
Xchangeteam are launching their Freelancer of the Year Awards 2009 and they’re looking for entries across the spectrum of Marketing, Media and Communications.
Since their first incarnation back in 2003, the awards have been recognising the work of freelancers in these mediums across the UK.
Nominations can come from peers, colleagues, an appreciative manager or from the freelancer themself so if you know an exceptional freelancer, or indeed if you are one, get in touch. To date the highest number of nominations for the awards are 350 but Xchangeteam are looking to beat that in 2009.
Hello again to those of you who went along to Chinwag Live: Search is Dead, Long Live Search event last Tuesday. If you were otherwise occupied, don't worry. You won't be missing out on the night's eureka moments; our podcast from the evening is now available online.
It may never actually die but there's no doubt that search is certainly changing. Twitter has changed search, mobiles have changed search, our terms and how our findings are communicated to us, the early incarnations of which we're seeing in the iPhone with location-based tools, have changed search too.
You could be an experienced journo looking to update your skills, a poverty stricken graduate or just after a career change, there's a new training scheme going by the name of inFUZE, that will make things a whole lot easier for struggeling hacks and those looking to break into the industry.
InFUZE was developed in conjunction with the BBC and the University of Central Lancashire's Meld team, will be launching on Wednesday 21st October and is set to improve the fortunes of journalists of all levels.
Included in the course are seminars, technical training and a 12 week placement at various news offices across the north of England. The course will provide 10 journalists in the region with up-to-the-minute skills across the spectrum of online, TV, radio and mobile.
You can never be too thin or too rich, right?
I totally agree with the second half of the statement you can never be too rich, there's no such thing. Too thin? Yip. You can definitely be too thin.
Not so for Ralph Lauren. They recently found themselves in a spot of hot water over some dodgily photoshopped images. They should have known something wasn't right when their model had a head bigger than her pelvis and a neck the size of a tooth pic. It was published anyway.
Figures released from the Internet Advertising Bureau’s (IAB) bi-annual online advertising expenditure study, carried out in partnership with Pricewaterhouse Coopers (PwC) and the World Advertising Research Centre (WARC), makes for enlightening reading.
For the first time in the UK the internet has surpassed TV to become the single biggest advertising medium in the country.
Online adversiting spend overtook TV to become the UK's biggest advertising medium in the first half of 2009. It grew 4.6%, to £1.75 bn in H1, giving it a record market share of 23.5%.
Even as advertising experienced a 16.6% decline overall, online's ability to engage audiences, its
measurability and a sturdy ROI is keeping the sector above water, where
TV and other mediums have floundered and sunk.
NSFW-ish: If a bit of swearing blaring from your speakers will raise eyebrows in your workplace.
Links to this video, from Irish journalist Markham Nolan, are working their way round Twitter faster than requests for invites to Google Wave.
A Twitter investor has hinted at charging for mobile as the future of Twitter.
Joi Ito, an investor in microblogging site Twitter, has hinted that he
sees the future of the site's profitability in charging for mobile use.
This has been added to by co-founder Biz Stone's announcement
that Twitter will not start using ads this year and that immediate
goals were to improve the search function and create a paid-for
commercial account.
