When applying for the role of Head of Comms at FutureGov, I knew that the job posting would attract a lot of interest and high quality applications. Indeed, there ended up being several dozen people applying for the job.
I needed to make my application stand out.
Yes, I made sure to have a top notch CV, Covering Letter and References. But I wanted a little something extra to put my application on top of the pile.
There is an innate feeling in all of us to achieve progress, to advance, to solve problems. Emerging technologies have changed how we communicate and engage with the world.
We can now share our passions openly and across cultural and geographic boundaries.
One voice can ripple to millions.
Change is happening everywhere. Startups are disrupting entire industries and scaling their businesses globally. Tyranny, injustice and unethical behavior are being exposed. Groups are self-organizing to take positive action. Transparency, accountability, information sharing and collaboration are accelerating progress to levels never before seen.
A new report from The Beans Group reveals how to engage and influence a major slice of the youth market: freshers.
It's launched at the annual Youth Marketing Strategy conference in April.
Wrapping up SMW London, on Friday, September 28 2012, was our Tech 4 Good Showcase.
It featured social innovators showcasing their startups as part of our Disruptive Social Innovation Day, exploring how social media platforms, tools and technologies can be used to create social good.
Contributors included FairPhone, the world’s first ethically made mobile handset; #wewillgather, an initiative to get people together to do good things, as inspired by the upsurge of ad-hoc volunteering in response to the London riots, and DrDoctor, a start-up changing the way hospitals and patients communicate using mobile technology.
Dr. David Stillwell is Science Director at Cambridge Personality Research, and will be speaking at Chinwag Psych on May 9th. Concluding his discussion on Neuromarketing, which began with an analysis of EEG, he looks at the alternative...
Functional Magnetic Resonance Imaging (fMRI) uses huge, million-dollar magnetic scanners to see your brain without having to cut it open.
Resolution is relatively high – down to the millimetre range. It can also view deep brain regions as easily as areas on the surface. But it’s not without limitations.
Admonster OPS, April 23, takes place at Etc Venues, 200 Aldersgate, London, and one lucky Chinwag reader will be attending free.
Admonsters OPS have given one ticket worth £395+VAT. The competition closes on April 12th - see below for entry details.
Can't Wait? Admonsters OPS have given us a discount code for all you readers of 15% off.
It's been said, not far from here, that home working doesn't work. Why? Poor management now, or in the past.
‘Managing’ remote staff requires experience. If someone is in the office, it’s easy to ‘feel’ they are being effective because they can be observed. That’s an illusion accepted by ineffective managers.
Here's a thing: the business isn’t paying someone to sit at a desk, it’s paying them to be productive. If I am measuring output rather than activity I can measure that just as well if the employee is at home. So that’s the first management failure: valuing presence over productivity.
Banner adverts are an ineffective way to drive traffic or boost online PR for a brand, it is reported by digital marketing agency TAN Media.
The banner ad is so unappealing that it “has become a symbol of all that’s wrong with online advertising”, according to Brian Morrissey in a post for Digiday.com.
Typically it is said to be lacking in creativity, intrusive and ignored by the overwhelming majority of web users.
In this session, Ross Nichols of The Daily Mail Group, Adam Stewart of Play.com, Carie Lewis of The Humane Society of the United States, Craig Hepburn from Nokia, and Richard Jones, CEO of EngageSciences, discussed how social marketing is changing, and the processes organisations need to put in place to generate real world value.
