Honda's campaign was simple: tweet the reasons you hate your old vehicle and use the hashtag #wantnewcar.
The car giant then responded to
individual gripes with entertaining videos posted to Vine and embedded in the company's tweets.
It was a big hit, but just how did they do it?
With its popularity continuing to boom, its no surprise that
Snapchat – the phone app for sharing one-off, self-destructing photos and
videos with friends – has piqued the attention of a few social marketing
strategists.
Car manufacturer Acura recently sent out an exclusive
six-second clip of their new prototype vehicle to the lucky first 100 followers
of their account, a move sure to bag them (and Snapchat) a few more clicks. But
does a platform defined by its short attention span represent a viable and
sustainable avenue for business to consumer engagement?
Sharing and declaring are the foundation of social media, but
businesses are still unable to decide on one issue: is there such a thing as
the ideal post?
What makes consumers like a post? What makes them share?
Answering these questions is tough, but can lead to an increase in awareness
and stronger customer relationships.
Really clever things are happening on Vine and Instagram, two free social apps that ask us to communicate through images. Sift's Digital Engagement Manager, Elena Goodrum asks:
How can not-for-profits make the most of them?
Social Media Week London 2013, powered globally by Nokia, is close and Chinwag are bringing their A game.
It’s a team effort and we depend on the depth and diversity of the Advisory Board to achieve great things.
We introduced you to some of them. Here’s the second roll call...
Want a visually appealing, well structured, content rich
website? Tick.
Want to analyse its performance? Not so much.
Many design agencies are run by talented creatives who
believe they have unique insight.
They live and breathe the rarefied atmosphere of the
creative process that aims to produce the Single Grand Idea and captivate the
consumer.
TableCrowd is
a social dining network where like-minded people can meet and eat. Kate Jackson is Founder.
Been a busy two weeks at TableCrowd HQ, with much
achieved.
Toby Daniels, co-founder and CEO of Crowdcentric, blogged that “We do not have fair representation, and we have not achieved a 50/50 balance in men and women participating in our events."
