January 2014

Five Tips on Building a Digital Marketing Career

Some rights reserved by taminator

Some rights reserved by taminator

`"Always on" for consumers means 'ever onward' for digital marketers.

That's the conclusion of a PwC and IAB survey showing that mobile advertising earned £429.2 million during the first half of 2013, continuing the sector's exponential growth.

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31 January 2014 by Sookie Lioncourt

The Wrong Social Network: How Cognitive Bias Fools Marketers

chinwag psych 9th may header

kensington market graffiti by Jacob Earl

This post was written by Mat Morrison, Social Media Strategy Director at Starcom MediaVest Group and originally appeared on his blog. You can find him @mediaczar and his evil alter ego, @evilczar.

Like most other modern human beings (and I’m including you in this), I’m naturally bad at prioritising my life. There are all sorts of psychological processes that — while nicely suited to living in the early hominid moment — aren’t much use when it comes to mid- and long-term planning in the modern world. Wikipedia maintains a handy-dandy list of the resulting cognitive biases that’s worth perusing from time to time.

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29 January 2014 by Chinwag Team

Making Your Brand A Digital Success

Remember that dancing pony? Of course you do.

It demonstrated that mobile network Three understand that ‘silly stuff’ is important to its users; and more importantly, that they want to be involved in the campaign itself.

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28 January 2014 by Ameet Chandarana

2014's BBC Worldwide Accelerator Program Now Open to Applicants

BBC Worldwide Labs is a six-month programme for emerging media digital companies in the UK. It is designed to help startups gain traction by working closely with the experts at BBC Worldwide across all divisions: from technology and content to marketing, sales, advertising and legal, as well as having access to prime office space in the Media Centre in White City.
 
And the good news is, applications for 2014 are now open.
 
Eligible companies will:
 
·       Focus on the intersection of technology and media
·       Have a synergy with BBC Worldwide business units & brands
·       Have a product in market or ready to launch
 
Do you have a startup that’s looking for success, or know of someone who does? Take a look and apply here. 
Partnerships secured so far are:
·       Foodity & BBC Good Food - an e-commerce toolkit that allows publishers to turn recipe ingredients into online shopping baskets.
 
·       WireWAX & BBC News Online - A video tagging tool that adds clickable ‘tags’ to moving people or objects.
 
·       Ko-Su Mobile & BBC Motion Gallery Education – a mobile learning platform that allows users to create and publish interactive content that makes teaching and learning via connected devices accessible to anyone around the world.
 
·       Future Ad Labs & BBC Good Food - Playcaptcha is an alternative to the traditional (and tedious) human response tests known as ‘captchas’.
Other companies include The Backscratchers & BBCW Procurement, Peekabu Studios & BBCW Corporate Comms and Jack Burke & BBCW YouTube.
 
To celebrate the launch of the 2014 programme they are hosting an event on Monday 3rd February at Google Campus from 6:30pm.
 
This panel event, chaired by Alex Wood from Tech City News, will see previous Labs’ companies talk about the programme and some of the commercial partnerships obtained with BBCW. There will also be the opportunity to hear objective feedback on how investors and partners view startups that come through these types of accelerator schemes.
 
Keen to come along? Sign up here


BBC Worldwide Labs is a six-month accelerator programme for emerging media digital companies in the UK. It is designed to help startups gain traction by working closely with the experts at BBC Worldwide across all divisions: from technology and content to marketing, sales, advertising and legal, as well as having access to prime office space in the Media Centre in White City.

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23 January 2014 by Vicky Laing

The End (of the Desktop) is Nigh: July 2014

Computer Graveyard by Moshe Reuveni

It's going to be the year of mobile. Really. This time it's really happening.

Mobile and tablets have been due to take over the world for the last decade, according to new research, it becomes a reality in July 2014.

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21 January 2014 by Sam Michel

Redundancy – The Backbone of eCommerce?


Redundancy isn’t a positive word, but in digital business it can be the difference between success and failure.

It’s a term used across the high tech sector, especially in ‘software as a service’ or SaaS, where the service is based in ‘the cloud’. SaaS is a growing sector because it’s a rapid means of improving site operation and data analysis, and it enables smaller brands to compete.

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20 January 2014 by Marcus Law

Discount tickets for Chinwaggers to SMW in the Big Apple


This year’s Social Media Week New York (Feb 17-21) is crammed with events, speakers, masterclasses and more. And we’re offering Chinwaggers exclusive discounted tickets.

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17 January 2014 by Vicky Laing

PsychUp is Back!

chinwag psych 9th may header


PsychUp is back! This first gathering of 2014 takes place on 4th Feb at 6pm and it’s going to be a great way to start your Psych journey for the year with optimisation maestro, Craig Sullivan and colour psychologist, Karen Haller.

In addition to presentations, there’s drinks, snacks and plenty of time for networking and chat. Early-bird tickets have almost sold out, so don’t wait too long to book.

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16 January 2014 by Chinwag Team

Brits Triumph at Golden Globes (on social media) [infographic]

Golden Globes by Jenn Deering Davis

Idris Elba, Kate Winslet and Steve McQueen triumphed at the Golden Globes. At least they did online according to an infographic from content recommendation network, Outbrain.

Unlike the 'real' awards where Winslet lost out to Blanchett, Elba to McConaghey and McQueen to Cuarón, Outbrain analysed 11,000 stories across their network, between 1-8th January reviewing the consumption rate and volume of stories published.

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15 January 2014 by Sam Michel

Digital Marketing Skills Gap: Analytics and Mobile Skills in High Demand [infographic]

The Digital Marketing Talent Gap by OMI

Got some data chops? Job hunting in 2014? Looks like it's going to be a good year for you according to recent data from OMI. Across the industry, marketers said that the biggest skills gap in their organisation was analytics with mobile marketing in second place.

In agency-land the talent gap for those with mobile skills was even starker with a 43% talent gap with analytics coming in at 30%. For recruiters and HR professionals this tells a story that's already familiar with organisations hard-pressed to find these skills.

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14 January 2014 by Sam Michel