November 2002

Chinwag's Old Blog: No More AOL CDs - Rebelling Against Offline Spam

If this were a TV show, it'd be called something like 'When Direct Marketers Go Bad'. I'm talking about a website called No More AOL CDs, which I got told about this morning (thanks, Olly).

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19 November 2002 by Sam Michel

Chinwag's Old Blog: A Campaign Too Far?

The latest edition of Iconocast, the San Francisco-based trendwatching newsletter asks whether marketing effectiveness, regardless of media, is dropping. Common sense dictates that with the plethora of media opportunities available, we're all being exposed by so many marketing messages that it's not surprising we're ignoring more and more of them.

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7 November 2002 by Sam Michel