marketing

marketing

Using the Old to Inform the New

In this seminar series we look at the wide range of research tools and methods available to measure, improve and track your web presence. In the first speech Adrian Porter, who is reputed to have looked at over 10,000 websites in his time.

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Date: 11 September 2008
Location: Wales Millenium Centre, UK

Digital Marketing and You: From Web 2.0 to Second Life

In this seminar we will be discussing what is becoming a vital part of any organisation communications strategy. Topics such as achieving audience engagement, understanding social media marketing and the real value of web analytics will be covered.

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Date: 9 July 2008
Location: One Aldwych, UK

The Democratic Web: Regime Change Online

In the latest of the Precedent seminar series practical tips and examples of ways to enhance your website's ability to communicate your message, including the Web 2.0 era will all be discussed.

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Date: 3 September 2008
Location: One Aldwych, UK

Digital Marketing and you: From Web 2.0 to Second Life

In this seminar we will be discussing what is becoming a vital part of any organisation communications strategy. Topics such as achieving audience engagement, understanding social media marketing and the real value of web analytics will be covered.

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Date: 12 August 2008
Location: One Aldwych, UK

Northern Start-Up 2.0

North of England's premier event for start ups to meet, learn and share experience with like minded individuals: entrepreneurs, investors, deal makers and service providers...

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Date: 15 July 2008
Location: KPMG Manchester, UK

BarCampBank London

If you are an innovator, a disruptor or a professional of the banking and finance industry, if you are excited by or just curious about all the innovations that new technologies bring to the banking and finance world, if you want to present a project, confront your ideas then you should consider joining us at BarCampBankLondon.

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Date: 5 July 2008
Location: Sun Microsystems, Regis House, UK

Online Marketing Masterclasses 2007 - Presentations

Topic: 
marketing
events
Publisher: 

Presentations from the 5th annual Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online. This event took place on 21 November, 2007.

We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing. There were presentations from the following:

ACQUIRE

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What's New in Online Marketing 2007 - Event Presentations

Topic: 
marketing
events
Publisher: 

Each year, E-consultancy holds a 1-day event titled What's New in Online Marketing to help online marketing professionals learn about the most important emerging trends, technologies and services for internet marketing.

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Online Marketing Masterclasses 2006 - Presentations

Topic: 
marketing
events
Publisher: 

On 22nd November 2006 E-consultancy ran a 1 day event:
Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online. We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing. There were presentations from the following:

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What's New in Online Marketing 2006 - Event Presentations

Topic: 
marketing
socialmedia
pr
search
events
Publisher: 

Each year, E-consultancy holds a 1 day event titled What's New in Online Marketing; to help online marketing professionals learn about the most important emerging trends, technologies and services for internet marketing. We get inside the minds of expert practitioners and leading thinkers to find out what needs to be in your development plans if you're to be among the best.

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Online Marketing Masterclasses 2005 - Presentations

Topic: 
marketing
Publisher: 
"Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online". We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing. There were presentations from the following:
  • Dave Mutton - Third Aspect
  • Mirko Behnert - Avis
  • Louis Wahl - BCA
  • Neil Mason - Applied Insights
  • Russell Gould - MyTravel
  • Ian Jindal - Littlewoods/Shop Direct Group

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SEM: PPC Advertising Request for Proposal (RFP)

Topic: 
marketing
search
Publisher: 

If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of PPC marketing, this template will help you construct a comprehensive statement of your company's needs.

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Email Marketing Request for Proposal (RFP)

Topic: 
marketing
email
Publisher: 

If you're considering working with an email marketing provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of email marketing, this template will help you construct a comprehensive statement of your company's needs.

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Affiliate Marketing Request for Proposal (RFP)

Topic: 
marketing
Publisher: 

If you're considering working with an affiliate marketing network, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of affiliate marketing, this template will help you construct a comprehensive statement of your company's needs.

This 16-page request for proposal template contains:

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SEM: Search Engine Optimisation (SEO) Business Case

Topic: 
marketing
search
Publisher: 

Need to convince your boss that search engine optimisation is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Search Engine Optimisation (SEO) is a 21-page examination of how SEO can work for your company.

We detail the trends, business benefits, costs and resources needed for a successful SEO strategy.

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