marketing

Linking... going down deep
UK-Netmarketing Weekly Round-up - October 20, 2000

A key component of an online marketing campaign is getting links to your website. Just making your content more useful normally involves a few links to other websites for further information, but what is the legal situation of linking to other websites? Do you have to ask permission or just in certain contexts? Surely the web is all about linking, but do the lawyers agree?

Strategic Online Marketing
UK-Netmarketing Weekly Round-up - October 13, 2000

Despite some trends for heavyweight marketing campaigns using traditional media, a well planned and executed strategy for online marketing can achieve an awful lot of bang for your buck.

Chris Lascelles asked the list, "We are currently reviewing our online marketing strategy and I would be very grateful if someone can quickly give me a few pointers. What factors should I consider in an online marketing strategy apart from:

It's a viral thing, baby.
UK-Netmarketing Weekly Round-up - September 1, 2000

It's pretty safe to say that viruses are regarded as bad things, whether they're in the natural or virtual worlds. Using the same technique for marketing a website, à la Hotmail, however, can bring about spectacular results with a bit of effort and surprisingly little outlay. Used well it's powerful, used badly it's like the gift of a verruca.

PR vs. Advertising in the Dotcom Marketing Mix
UK-Netmarketing Weekly Round-up - July 28, 2000

More than ever, investor's beady eyes are scrutinising what their marketing pounds are buying. Which weapon in the marketing arsenal works best for dotcoms? PR? Advertising?

Anti-agency feelings
UK-Netmarketing Weekly Round-up - June 30, 2000

The UK-Netmarketing list subscribers are an eclectic bunch, with a number of traditional and new media agency staff amongst its ranks. So, it's not surprising when the frequently re-visited traditional vs. new media agency crops up. The continual blurring of the lines between the traditional and the new media world and the movement of staff between companies also adds spice.

Is a .com address going out of fashion?
UK-Netmarketing Weekly Round-up - March 31, 2000

A few weeks ago adding a '.com' to the end of your business' name ensured a valuation on the way up and excited whispers about e-commerce plans around the city. The recent slide in new media companies' share prices, the explosion of dotcom advertisers, the difficulty of obtaining both '.co.uk' and '.com' domains may be causing marketers sleepless nights.

The marketing potential of virtual communities
UK-Netmarketing Weekly Round-up - March 17, 2000

In the never-ending search to increase a site's stickiness the concept of community is highly prized. One possible way of achieving this is through virtual communities; chat rooms, which allows users to adapt different forms (avatars) and interact with others in a virtual reality world.

Amazon grabs a patent on affiliate programs.
UK-Netmarketing Weekly Round-up - March 02, 2000

The week started with much surprise and equal chagrin after Amazon.com was granted a patent on that favourite technique of most e-tailers, affiliate programs. Anna Pedroza was first in, writing, "Any view on Amazon's new patent of their affiliate program?" Unsurprisingly the list�s members had plenty to say.

Marketers vs. Programmers: Internecine war?
UK-Netmarketing Weekly Round-up - February 25, 2000

The UK-Netmarketing list has been around for over 2 years now - in fact its exact day of inception has been lost to the mists of new media time. So you can imagine that the lists' subscribers are a pretty eclectic bunch who have a wide range of disciplines between them.

The domain name game...
UK-Netmarketing Weekly Round-up - January 21, 2000

Finding the right name for your business can be a difficult task. These days it's compounded by the difficulty in finding a domain name that fits as well. The whole issue was highlighted after a simple question from A. Amor, who wrote, "I would like to know your point of view regarding domain names marketing. I bought about 100 domains and I will try to sell them to ebusiness market. What is the best way to sell them?"

Big bang or little whimper?
UK-Netmarketing Weekly Round-up - November 26, 1999

The recent spate of launches and harsh criticism that these have received from list subscribers, I asked whether it was better for a brand to launch with a massive wave of publicity, or to launch quietly, test their product and grow gradually. C. Locke replied, "There seems to be a cultural divide between the desires of marketing teams and the potential of the technical teams... All of the recent disasters were caused by internal rather than external factors."