marketing

marketing

Celebrity voice-a-likes

An interesting UKNM question yesterday:

Basically what is the deal with using an impersonator to do celebrity voice-a-likes on a website?

In the UK there is no automatic right of "personality" (unlike other countries - such as Germany).

However the law does protect against "false endorsement" - through the law of 'Passing Off'.

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Manchester calling as Chinwag hits the digital north

The internet was meant to be the thing that liberated us from place. Anyone could design a website or run a company from their bedroom or a remote eerie. All you needed was a computer and an ISDN connection, right?

But some habits die hard. Basing your web business in London seems to be one of those things. Despite this, there's a thriving scene around Britain, and we're keen to give as many people and places as possible access to our services.

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Chinwag Live On Tour: Measuring Social Media

Sample some Chinwag Live action in Earls Court and get the lowdown on social media metrics at the same time...

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Date: 30 April 2008
Location: Earls Court, UK

Measuring Social Media follow-up

Chinwag Live sessions are designed to get a conversation going between the panel and the audience. As you'd expect, some subjects generate more chat than others. And some grow a life of their own.

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Phorm CEO joins Manchester panel

We're delighted to confirm that Phorm's CEO, Hugo Drayton (he of Electronic Telegraph fame) is joining the panel when Chinwag Live hits Manchester.

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SXSW Interactive 08 panel - The 10 Commandments of Nice

On 9th March I swung by the session hosted by the Preloaded guys. Ten Commandments? The sheer (tongue-in) cheek of it intrigued me...

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Chinwag Live: Real World Usability

Usability is at a crossroads - are we looking at "Back to Basics" or "Brave New World"? Join us to discuss the future of usability...

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Date: 22 April 2008
Location: The Slug & Lettuce (Downstairs), UK

Chinwag Live: User Centered Advertising (with Manchester Digital)

Is advertising that's attuned to and valuable for consumers a contradiction in terms? Does it exist? Should it be created, and how will it work?

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Date: 15 April 2008
Location: CUBE, UK

Tomorrow's Ad Formats sold out

Sorry to all those who missed out on tickets for Chinwag Live next week, Tomorrow's Ad Formats, the event sold out in record time. Frown

The good news is that we'll be running another event on the same topic in Manchester on Tuesday 15th April, in partnership with the crew at Manchester Digital.

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PR and publishing voices at Tomorrow's Ad Formats

Our next panel, Chinwag Live: Tomorrow's Ad Formats on Tuesday 18th March is shaping up to be an interesting evening...

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Measuring Social Media podcast released

Yup, the podcast version of Chinwag Live: Measuring Social Media is now available for download. It's been processed, buffed and chopped into three bite-sized pieces, then released into the wilds of the Internet.

There's 3 easy-to-use methods for getting hold of the audio:

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Chinwag Live: Tomorrow's Ad Formats

As online content diversifies, new forms of advertising are emerging to keep in step with this ever changing landscape. The next Chinwag Live looks at trends beyond the banner...

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Date: 18 March 2008
Location: The Slug & Lettuce (Downstairs), UK

Expansion & Investment Beyond the UK: Survey

A few weeks ago, myself and some of the Chinwag gang trotted off to VIctoria to meet with UK Trade & Invest. If you've not come across them before, then hopefully that's something that will change in the coming months.

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