marketing

marketing

Shape The UK's Digital Marketing Strategy

UK Trade & Invest Survey UK Trade & Invest, the government agency responsible for attracting investment to the UK and marketing business overseas, is putting together a marketing strategy to promote the digital industry abroad. And they need your help!

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14 February 2008 by Sam Michel

Thinking Digital

Exploring the ideas and technologies that are set to fundamentally alter the way people live, work and play...  

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Date: 21 May 2008
Location: The Sage, Newcastle Gateshead, UK

Trade marks are property - treat them that way.

I see that Google is getting it in the neck again over trade marks. It seems it can't win - if it takes action to deal with trade mark infringers it is criticised as being over zealous and if it doesn't it is seen as being irresponsible.

I'm not going to add weight to any side of the argument here but it might help to explain a bit more about what trade marks are and what they do.

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7 February 2008 by Alex Chapman

Chinwag Live: Measuring Social Media

What constitutes success in social media? Traffic? Return on investment? Accumulating social capital..? Discuss the issues at the next Chinwag Live session...

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Date: 18 February 2008
Location: The Slug & Lettuce (Downstairs), UK

Dotbomb talent purge casts a long shadow

2004-2008 A Partial Potted (UK) Web Media History:

Code orange alert: 2004. Sector has stabilised. Huge relief. Optimism. Hiring people. 2005. Excitement. Clients pupils are dilating... Upswing! Much client business incoming. Broadband upsurge. Money flooding into interactive advertising.

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2 February 2008 by Deirdre Molloy

Analysis of the Sub-Sectors