marketing

Worried about filters stopping your newsletters or email campaigns? Get practical, hands-on advice...[How-to Kit: 2 Teleseminar Audio CDs + Printed Transcript & Handbook]

18% or more of your email newsletters and campaigns never reach recipients because your messages are mistakenly blocked as "spam" by filters. New Guide and Q&A teleseminar help you solve your delivery problem.

Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

Do you (or your clients) sometimes have a hard time getting sign-off on new campaign ideas? Does upper management challenge or stonewall your plans?

Stop! Before you write any marketing copy, sales presentations, email or ads to impress CEOs, first find out what trigger words and phrases will work. And which "sales-killer" words to avoid in your copy. Critical for lead gen and sales campaigns.

Is your company trying to sell products or services to CEOs, CFOs, CIOs or entrepreneurs? Now there are copywriting guides to help you:

Learn how to improve your press releases the easy way -- by reviewing 12 before-and-after examples of typical bad releases that are radically rewritten by an expert. Includes b-to-b, high-tech, and "no news" PR; plus, tips on email pitches that work.

Most press releases stink. The average journalist gets 250-500 press releases a day via email, mail, and the wire services. They trash 80% immediately, skim-and-trash 18%, and maybe contact 2% to write a story.

Learn how to tweak your Web site's current text-copy so that search engines send you more traffic. Includes tips on picking the right keywords to optimize for (most marketers make mistakes at this.) Get entire kit - or buy parts separately...

Now, find out how you can simply tweak the copywriting -- the visible text content -- on your Web site to get more traffic from search engines. You'll learn: