What's New in Online Marketing 2007 - Event Presentations
Each year, E-consultancy holds a 1-day event titled What's New in Online Marketing to help online marketing professionals learn about the most important emerging trends, technologies and services for internet marketing.
We get inside the minds of expert practitioners and leading thinkers to
find out what needs to be in your development plans if you're to be
among the best.
Follow the link to download the presentations from the event.The 2007 event focused on the following topics:
Social Media / Network Marketing - we've heard the buzz
but what's of real business importance here? Who is actually
influential (rather than simply popular) in your space? How can you
harness the value of your network? Do you really need to have a
presence on the likes of MySpace?
Atomisation, Distribution, Re-configuration... - RSS,
feeds, APIs, widgets etc... How can you be opening up your content and
services so that your customers and business partners can most
effectively use and re-use your assets to get the most value out of
them? How can you reach new markets and grow your online business in
new and exciting ways?
Desktop Marketing - with Microsoft's new Vista platform,
the growth in desktop gadgets and RSS alerts, how seriously should you
be taking the desktop as a digital marketing arena? How does this
'desktop' extend to mobile and TV devices?
With presentations from the following speakers:
- Flemming Madsen, Founder and MD, Onalytica
- Antony Mayfield, Head of Content & Media, Spannerworks
- Brett Hurt, Founder and CEO, Bazaarvoice
- Adrian Melrose, Co-founder, Rareface
- Fergus Burns, CEO, Nooked
- Oren Michels, CEO, Mashery
- Ivan Pope, CEO and Founder, Snipperoo
- Matteo Berlucchi, CEO, Skinkers
