Online Marketing Masterclasses 2007 - Presentations

Presentations from the 5th annual Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online. This event took place on 21 November, 2007.

We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing. There were presentations from the following:

ACQUIRE

• Keynote: Kevin Milnes, Head of E-Commerce, National Express
• Case Study 1: Shiona McDougall, Group Marketing Director, Harper Collins
• Case Study 2: Martin Aylward, Head of Acquisition, EDF Energy

CONVERT

• Keynote: Richard Sedley, Director, cScape
• Case Study 1: Sarah Blair Gould, E-commerce Manager, Boden
• Case Study 2: Angus Cormie, Senior Site Manager (Consumer), Dell

RETAIN & GROW

• Keynote: Vanessa Coussens, Former Head of E-commerce, Churchill (RBS)
• Case Study 1: Jonathan Davies, Head of E-commerce and Relationship Marketing, Eurostar
• Case Study 2: Lucy Conlan, Senior Marketing Manager, The Barbican

Download the presentations as a Zip file or individually from the e-consultancy website (see 'download' link below).