Digital Marketing and you: From Web 2.0 to Second Life
Description
In this seminar we will be discussing what is becoming a vital part of any organisations communications strategy.
In the early days of the web, a successful web strategy consisted of launching a new website and getting it listed on a single search engine. E-mail marketing was a nice-to-have, and online advertising was considered too expensive unless there was a product to sell. For many, online marketing was just about having a website and being successful was measured by visitors to the website. But times have changed and so have your audience.
Dean Russell, our digital marketing expert and Jane Austin, one of our senior consultants, are going to give a thought-provoking and inspiring presentation titled Digital Marketing and You: From Web2.0 to Second Life. Jane will demonstrate some techniques to help you get inside the mind of your audience and will show you how to use this knowledge as a basis for a successful digital communications strategy.
Dean will then talk through some practical tips and examples on the good, the bad and the ugly of modern digital marketing and how communicating your organisation's message can now be measured. He will cover the concept of word of mouth marketing in this new era of the web and the far reaching impact this has for you and your customers.
Book your place here , or alternatively email
