Chinwag Live: Media Widgetised
Event Info
Description
How will the growth of widgets, aggregators and web-feeds effect the online media landscape?
When you can get all your favourite bits of the web delivered to a feed reader or a personalised homepage, bypassing the "destination website" setup, what are the implications for brands, marketing and digital media?
This seems to be where things are heading as media is delivered by RSS and content is "widgetised" - deportalized, snipped, aggregated and mashed up everywhere.
Where Are The Pictures?
Photographic evidence from the Media Widgetised event, if you've got photos you'd like to add, let us know.
| www.flickr.com |
widget week
Chinwag Live: Media Widgetised on 16th May is part of the inaugural Widget Week - the world's first co-ordinated cluster of events to focus on the widget phenomenon and explore its business, marketing and cross-platform potential. more info
More on Media Widgetised
Who is poised to benefit from these changes? Is it media incumbents and older
portals like Yahoo,
BBC and
News International who are
putting a stress on innovation and getting their content out there?
Or will the new content aggregators grab a bigger slice of the action from a
public seeking convenience, immediacy and a deeper, more relevant media
experience? Do newly launched brands and businesses even need a website? Are web
services the new black?
In fact, isn't mobile the better platform for RSS
feeds and widgetised content? Will mobile widgeteers steal a march on the web?
In turn, while widgetization* poses
challenges to publishers, RSS offers huge
opportunities to brands, media and marketers, the surface of which has
barely been grazed.
How will widgetisation impact web media, will mobile clean up, and what can we
learn from the pioneers of RSS delivery and marketing?
Join us at the fourth Chinwag Live evening on 16th May - where everybody's input
counts - to lift the lid on what's happening and start making sense of the
issues...
[*Ed – US spelling deliberate for SEO purposes, oh be
quiet]
Speakers
Mark Taylor - Head of
Content,
Eircom
Mark Taylor is Head of Content at Eircom, the Irish incumbent Telco,
where he is developing a consumer 'portal 2.0' strategy. He is also
the founder of
Sleevenotez – a real-time aggregator for digital
music. Prior to Eircom Mark worked as a Senior Technology Research
Consultant at
Orange, tracking disruptive innovation and emerging
consumer behaviour.
George Berkowski
- Head of Internet
Strategy,
BT Retail
In his role George is leading the 'BT Contact' online personal
communication’s hub – a portal launching in May 2007. He has led the
initiative to simplify and integrate BT’s consumer portal portfolio,
delivered vast improvements in user experience and led the
introduction of a pan-BT online advertising team. Prior to his role
with BT, George served as the VP of Marketing and Business
Development at MirCorp – a boutique marketing consultancy
specializing in space tourism and extreme experiences. There George
developed numerous campaigns for clients such as Sony, NBC
Universal, MTV, Coca-Cola, RadioShack and Renault.
Fergus Burns - CEO & Founder,
nooked
Fergus Burns is CEO and founder of nooked. nooked is a leading RSS
marketing solution provider. In 2007 they will be launching a widget
marketing service called feedtwist. Clients include ryanair,
Superbreak, koodos and Budget rent-a-car. nooked was selected for
the prestigious annual
Red Herring Europe 100 list in 2007. Prior to
starting nooked, Fergus worked for
Microsoft in both Europe and the
US. He is a computer science graduate of the University of Ulster.
Jonathan Gabbai - Solutions Manager,
eBay
Jonathan has been working in Internet Marketing at eBay for one year
driving tool and widget development. His most recent project was as
technical lead on the
Firefox Companion for eBay. Prior to eBay, he
worked at
Accenture and
BAE Systems in technology research. Jonathan
has an Engineering Doctorate in Complex Emergent Systems from the
University of Manchester.
Kaj Häggman - Business Development Manager & Inventor,
WidSets
Kaj ‘HeGe’ Häggman is one of the inventors of WidSets, and
currently drives its business development and marketing efforts.
WidSets was born out of the Nokia Emerging Business Unit and
represents a first step in Nokia’s vision of mobilising the
Internet. HeGe has many years experience creating new products and
services at Nokia, as well as a technical background in both
internet services and mobile. WidSets are mobile widgets that enable
anyone to create, publish and share internet content on their mobile
phones.
Chair: Steve Bowbrick
Steve is one of Britain's most experienced Internet managers and
entrepreneurs. A fourteen year veteran of dot.com boom and bust, of
web site design, online marketing, technology strategy, capital
raising and people management. Steve is now Head of Digital at
cheeky British brand
King of Shaves.
Event Producer: Deirdre Molloy - Editor, Chinwag
Podcast
