live

In the first of our ’Year Zero’ event series we look to ask how we can put the value back into the general public’s experience of live music.

From the MP3 to the tweet, it seems everything's going micro. Myspace, LastFM, The Guardian and more discuss the impact for brands, content owners and business...

Sample some Chinwag Live action in Earls Court and get the lowdown on social media metrics at the same time...

Is advertising that's attuned to and valuable for consumers a contradiction in terms? Does it exist? Should it be created, and how will it work?

As online content diversifies, new forms of advertising are emerging to keep in step with this ever changing landscape. The next Chinwag Live looks at trends beyond the banner...

What constitutes success in social media? Traffic? Return on investment? Accumulating social capital..? Discuss the issues at the next Chinwag Live session...

As the skills shortage worsens, what can we do to ensure the UK remains a global hub for digital media? Chinwag Live brings together intiatives and ideas in an open panel and community debate...

Does the future fill you with excitement or gloom? As 2007 draws to a close, Chinwag assembles some leading figures from digital marketing and advertising to gaze into their crystal balls and predict where we'll be in 5 years time.

After nearly a decade of hype about webcasting and the like, what is the real state of the web TV landscape? How will business and production models develop online? What will become key factors in the success of video content on the web? What will the future hold for this medium?

Despite the hype there are downsides to social media - virtual problems are invading our real lives, or is it vice versa..?

When you can get all your favourite bits of the web delivered to a feed reader or a personalised homepage, bypassing the "destination website" setup, what are the implications for brands, marketing and digital media?

How is the PR industry adapting now that social media is heading for mainstream adoption?

Google still leads the search world. But two spanners are flying towards its works. Yahoo's new "Panama" platform and Microsoft's AdCenter.

Mobile business models are starting to shift, and with them the mobile value chain. How will these changes grow the mobile market and who will benefit? Will 2007 be the tipping point?