Chinwag Live: PPC Earthquake
Event Info
Description
Google still leads the search world. But two spanners are flying towards its works. Yahoo's new "Panama" platform and Microsoft's AdCenter.
February's Panama Update is helping Yahoo! close the gap on Google as it ranks ads based on the amount the advertiser bids and the click volume.
Meanwhile Microsoft's AdCenter is said to be a full generation beyond both Panama and Google's existing product because it factors in demographic and geographic information based on Windows - information both Yahoo! and Google rarely have.
The third Chinwag Live evening (Tue 27th March 2007) lifts the lid on what's happening and starts making sense of the issues...
Where Are The Pictures?
Photographic evidence from the PPC Earthquake event, if you've got photos you'd like to add, let us know.
| www.flickr.com |
More on PPC Earthquake
So how can UK advertisers navigate and benefit from the coming battle around the search market? What does all this mean for pay per click advertisers?
Will 2007 herald "Search 2.0" and the rise of the vertical search engines? Will Microsoft even resort to buying Yahoo! as it attempts to take the fight back to Google?
How will so-called "attention metadata" and attention economics affect the online advertising model?
Speakers
Nigel Leggatt - Marketing Manager
Microsoft AdCenter
Nigel joined MSN as Marketing Manager, Microsoft AdCenter in January
2006. His key responsibility is to drive acquisition and retention of
the self-serve (non-account managed) sector, mainly SMBs and smaller
search agencies. Nigel has 15 years B2B direct and database marketing
experience. Before joining the MSN team he was Director of Customer
Marketing at the Investor Relations business WILink PLC. He also managed
the company's third party channel partner relationships with investment
media and websites, including the Financial Times, FT.com and Yahoo
Finance. Prior to joining WILInk, he ran the promotions and database
marketing teams at Euromoney Institutional Investor PLC.
Edward 'Teddie' Cowell - Technical Director, Neutralize (*\*)
& SMA-UK Co-founder
Teddie heads up the Neutralize (*\*) team of enterprise search
engine marketers. Introduced to the Internet in 1996 while working for
MSN during Internet Explorer 3's UK launch, he then moved on to work
for BNP-Paribas (Europe's fourth biggest investment bank), and up until
September 1999 specialised in Internet-based technology and the
research of growth internet businesses and business models. Teddie
co-founded Neutralize (*\*) in 1999 and has since established an
industry reputation for thought leadership, best practice techniques
and highly effective PPC approach.
Jon Myers - Search Director, Latitude
As Director of Search, Jon ensures that online marketing campaigns
conducted by Latitude clients are of the highest quality and deliver
maximum value. He joined Latitude in March 2000 and has worked on
accounts such as Alliance & Leicester, OTTO, Tesco Personal Finance
and Ocean Finance. Jon has worked in new media for more than eight
years and has been involved in paid search since its inception,
recognised for his unparalleled experience. He was one of ten experts
selected by Overture (YAHOO!) to help create their SEM Accreditation
scheme and more recently, working with MSN on the launch of the new
Microsoft AdCenter paid search system. Jon is also involved with
industry bodies such as SEMPO and the IAB UK and European Search Task
Forces as a committee member.
Samantha Pearlson - Search Manager, Blue Barracuda
Samantha spent four years working client side as Marketing Manager for
Estée Lauder in Cape Town, South Africa, followed by a year as Account
Manager for PriceGrabber, and then nine months agency-side as a Paid
Search Client Manager for Perfect Storm Media, a paid-on-results
marketing agency. Currently Search Manager for Blue Barracuda, Samantha
works with clients including: Hamleys, Laithwaites (Direct Wines),
Pizza Hut, Nectar, Angels Costumier and Manpower among others.
Event Producer: Mike Butcher - Editor & Events Content, mbites
Podcast
