Chinwag Live: The Dark Side of Social Media
Event Info
Description
Despite the hype there are downsides to social media - virtual problems are invading our real lives, or is it vice versa..?
Identity theft, scurrilous accusations, libel, stalking, scams and even
violence. Social media, once hailed as the great new "Naked Conversation" where
the planet would talk to itself in a spirit of open debate and companies would
'crowd source' fantastic new products, is starting to turn sour.
High profile bloggers like
Rachel From North London and
Kathy Sierra have been stalked online. Teenagers are finding out the
downside to having a MySpace page as cyber-bullying takes off.
Brands are finding that their carefully crafted marketing campaigns are being
remixed and mashed-up in a way they never intended. Political sites are swarmed
with negative comments. Comment spam is hampering open debate. Splogs are
stealing content. Social Media is turning out to have a very unsocial dark side.
What can be done about it?
Can an online code of conduct have a hope of succeeding? Will freedom of speech
be affected? How can organisations prevent their interactions with social media
from backfiring? Chinwag Live: The Dark Side of Social Media will look at all
these questions with a panel of experts.
Where Are The Pictures?
Photographic evidence from the Dark Side of Social Media event, if you've got photos you'd like to add, let us know.
| www.flickr.com |
Speakers
Luke Razzell - Identitologist and Entrepreneur,
weaverluke
Luke Razzell, aka "weaverluke",
is an identitologist, an important-sounding word he recently made up
to describe someone who thinks, talks and writes about identity. He
blogs about identity and co-founded the
Identity Society forum. Luke
is also a social web entrepreneur, currently developing a widgety
service for pro bloggers.
Tim Ireland - Online Marketing & SEO
Consultant,
Bloggerheads
Tim is an online marketing consultant and activist who specialises
in the relationship between community activity and search engine
results. Having investigated weblog technology and engaged with the
online community via weblogs for over 5 years, Tim has successfully
campaigned for
Tony Blair
to be accessible by email, produced the first weblog by a Labour MP
(Tom Watson)
and the first weblog by a Conservative MP (Boris
Johnson) and developed the tactical voting website Backing
Blair. He is currently working on
National Service, a non-partisan project designed to recruit
bloggers and motivate them to do more for their community.
James Cherkoff - Director,
Collaborate Marketing
James is editor of the Modern Marketing blog. He contributes to the
FT, BBC, Independent, Observer, Business Week and Ad Age, speaks at
events including MIT
and consults about networked media in Europe and the US. James lives
in Hackney, and can mostly be found watching Arsenal FC, drinking
Rioja, and playing peek-a-boo. James thinks the dark side of social
media isn't very dark at all.
Mike Barrett - Director,
Compound
Media
As
Operations Director for
CNET Networks, Mike was responsible for the team that designed
and built the social networking and user generated content platform
now deployed internationally. In 2007 Mike founded Compound Media to
provide strategic on-line consulting on content, search and social
media platforms to a wide range of businesses from on and off-line
publishers through to retailers.
Cristiano Ventura - Business Manager,
Windows Live Spaces,
Microsoft
Cristiano started in 2005 as Marketing Manager
for Messenger and Spaces and later on moved into his current role.
Before joining Microsoft, Cristiano was Business Development
Director at Universal McCann Interactive EMEA in London. His clients
included L'Oreal, Motorola, AMD and Microsoft. Before moving to the
UK, he held various positions as Marketing and Communication manager
for different Italian companies.
Chair: Mike Butcher - Journalist & Events Content, tbites.com
Podcast
